Taking a Tumble

The Fashion Industry Wants Tumblr to Get its Fucking Act Together

What me worry?

Tumblr is reportedly in the midst of raising its biggest round to date, bumping the company’s valuation to a whopping $800 million. But while Tumblr has great growth to go along with this funding, it still has almost no revenue, outside of the chump change it collects on paid themes and the partnerships it has with established industries.

One of Tumblr’s biggest success stories thus far has been its relationship with the fashion industry. Tumblr had its bloggers featured during fashion week. Big brand and startups have both invested heavily in the platform. For some startups, Tumblr is the audience network on which they built their business.

But patience is starting to wear thin, even among Tumblr’s fashionable fans. Many are tired of being asked to pay for¬†sponsorships, especially when they would rather be investing in basic analytical tools which Tumblr seems unable or unwilling to deliver.¬† Read More