YouTube Killed the Video Star

YouTube Killed the Video Star

Minecraft Is More Popular on YouTube than Frozen, Drake and Beyonce

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One bleak doomstay projection about the Internet Age is a future world where instead of living our own lives, we simply watch other people living theirs. Finally, it looks like we’re approaching that dystopia.

In 2014, the most searched thing on YouTube—second only to the very vague “movies”— was “Minecraft,” the sand-box style game Microsoft bought up this year for $2.5 billion. This ranks videos of people playing and narrating their experience of playing a video game higher than searches for Drake, Beyonce, Eminem and Frozen, according to a report from Google about games in online video. Read More

YouTube Killed the Video Star

YouTube Is Coming After Spotify With a Clone Called ‘Music Key’

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The Internet’s largest players are slowly figuring out that nobody wants to pay for music or movies, no matter how low the cost. So to figure out what’s next, they’re looking a the rising subscription giants like Netflix and Spotify and just, well, copying them.

YouTube is planning to launch a massive music subscription service called YouTube Music Key, Android Police reports. The service has no planned release date, but Google has already bought the domain, and a series of phone screenshots show off the service’s basic features. Read More

YouTube Killed the Video Star

Study: U.S. Teens Prefer YouTube Stars Over Hollywood Celebs

Next on E! (Screengrab: YouTube)

With Vine stars creating SNL 2.0 and YouTube sensations like Shoenice chugging deadly amounts of liquor to entertain viewers, it’s no surprise that Internet-based stars are the celebrities being fawned over by today’s teens.

YouTube stars rose above mainstream celebrities in the results of a survey that ranked well-known personalities by their overall influence, Read More

YouTube Killed the Video Star

K-Pop Conspiracy? Gangnam Style Fans Allege Video Was Robbed of YouTube’s ‘Most Liked’ Title

(Photo: YouTube)

Psy’s “Gangnam Style,” that raucous electro synth party pop anthem even your grandmother knows by now, took America by storm with its beat and style. It was one of the first Korean pop singles to successfully cross over into the American media consciousness, and garnered so much interest that Psy is now signed with Scooter Braun, the man who plucked Justin Bieber out of YouTube obscurity and molded him into a star.

As of this writing, the “Gangnam Style” music video has garnered over 274 million views and close to 3 million likes. Metrics like that should land “Gangnam Style” squarely in the list of YouTube’s most watched and most liked videos. And yet, it’s mysteriously absent from that list, causing some Psy fans to cry conspiracy. Read More

YouTube Killed the Video Star

YouTube Enables One-Click Face Blurring for Cyberheroes and Overprotective Parents

(Photo: YouTube)

After human rights organization WITNESS reported that no video sharing platform offered one-click face blurring, YouTube–the overachieving video arm of Google–decided, “Wait a second, we could build that!” Today, YouTube announced that they officially implemented the tool with the hopes that it will help activists in repressed countries be able to share their footage without fear of retaliation. Read More

YouTube Killed the Video Star

YouTube Stars Do New York


A crowd of casual, nondescript white-shirted people hovered near the entrance of the dark-bricked Webster Hall on Tuesday afternoon, taking a break from this summer’s New Music Seminar. Leaning casually against the wrought-iron fence chatting were teenaged singers Christina Grimmie, her long brown hair dyed red, and Charity Vance, a classic Southern sweetheart with blonde hair and green eyes. The two have a combined 1.6 million fans on YouTube.

The New Music Seminar is a festival and conference celebrating new artists. The seminar portion of the event gives producers, writers and musicians including Sean Parker, Wyclef Jean and Andrew WK the opportunity to discuss and learn about the music making process. At night, the young and upcoming stars spread across the city to perform.

For its inaugural effort, the conference brought 150 artists to perform in 17 different venues. It also rounded up four YouTube stars for its main show on Monday night. The headliners were Ms. Grimmie; Ms. Vance; smiley heartthrob Tyler Ward; and the tall, surnameless singer-guitarist Noah.

So what’s it take to be YouTube-famous? Betabeat had the opportunity to chat with each of these four young stars. Read More