YouTube Killed the Video Star
This is another reminder that just because you are capable of creating a YouTube account does not mean that you should make a rap video. Read More
Psy’s “Gangnam Style,” that raucous electro synth party pop anthem even your grandmother knows by now, took America by storm with its beat and style. It was one of the first Korean pop singles to successfully cross over into the American media consciousness, and garnered so much interest that Psy is now signed with Scooter Braun, the man who plucked Justin Bieber out of YouTube obscurity and molded him into a star.
As of this writing, the “Gangnam Style” music video has garnered over 274 million views and close to 3 million likes. Metrics like that should land “Gangnam Style” squarely in the list of YouTube’s most watched and most liked videos. And yet, it’s mysteriously absent from that list, causing some Psy fans to cry conspiracy. Read More
After human rights organization WITNESS reported that no video sharing platform offered one-click face blurring, YouTube–the overachieving video arm of Google–decided, “Wait a second, we could build that!” Today, YouTube announced that they officially implemented the tool with the hopes that it will help activists in repressed countries be able to share their footage without fear of retaliation. Read More
A crowd of casual, nondescript white-shirted people hovered near the entrance of the dark-bricked Webster Hall on Tuesday afternoon, taking a break from this summer’s New Music Seminar. Leaning casually against the wrought-iron fence chatting were teenaged singers Christina Grimmie, her long brown hair dyed red, and Charity Vance, a classic Southern sweetheart with blonde hair and green eyes. The two have a combined 1.6 million fans on YouTube.
The New Music Seminar is a festival and conference celebrating new artists. The seminar portion of the event gives producers, writers and musicians including Sean Parker, Wyclef Jean and Andrew WK the opportunity to discuss and learn about the music making process. At night, the young and upcoming stars spread across the city to perform.
For its inaugural effort, the conference brought 150 artists to perform in 17 different venues. It also rounded up four YouTube stars for its main show on Monday night. The headliners were Ms. Grimmie; Ms. Vance; smiley heartthrob Tyler Ward; and the tall, surnameless singer-guitarist Noah.
So what’s it take to be YouTube-famous? Betabeat had the opportunity to chat with each of these four young stars. Read More