Topic:

Why

Why

Jell-O’s Ad Agency Thinks It Can Change the Meaning of #FML to ‘Fun My Life’

(Photo: Funmylife.com)

One popular way ad agencies have learned to suck the lifeblood out of the web is to hijack popular hashtags and use them for their own evil branding purposes. Take the case of Jell-O, for example, whose marketers apparently convinced them they could tap into the millennial market by changing the meaning of “FML,” or “Fuck My Life,” a phrase deployed in times of great anguish, such as when your mom forgets to pack your lunch. Read More