A fun way to reenact The Hunger Games is to stick a bunch of women in a room and say no one leaves until they agree on a universal wedding registry code of etiquette. Not to mention that the whole process of registry-making seems to have been designed as a test of whether your fledgling marriage can survive screaming matches over the competing merits of two different flatware sets.
Well, it seems the very busy founder of Gilt Groupe wants to wade into this morass. Hence today’s launch of Zola, a new wedding registry startup cofounded by Kevin Ryan (who’s also largely responsible for Business Insider and MongoDB), along with Gilt alums Shan-Lyn Ma and Nobu Nakaguchi.
“I’ve wanted to do something in the wedding market for years,” Mr. Ryan commented to Betabeat via email, inspiring us to imagine him sneaking glances at Brides between meetings. Read More