Topic:

Viral Marketing

Viral Marketing

New Work City Hosts Fake Start-Up Party for Color, to Include Demo

New Work City

 

New Work City’s Tony Bacigalupo and Sara Chipps won the internet yesterday with their fake slide decks for the $41 million mobile social photo sharing app Color. The decks were circulated around the New York City tech Twitters and then made their way to Hacker News and then to TechCrunch; the team at Color even gamely retweeted it.

But NWC’s not done yet. The joke continues with a real party for the fake Color.xxx, Color’s brutally honest alter-ego, which already dropped an Android app, Color.xxx (which is easier to find in the app store than the real thing and has 5/5 stars compared to the real app’s 1.5/5 stars). Read More