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uber? But I just met her

uber? But I just met her

Uber CEO Is Suddenly Concerned About Looking Like an ‘Asshole’

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Uber has a #brand problem: everyone loves to use them, but they wreak havoc on local governments and piss off local taxi drivers everywhere they go. Now, you can hire a veritable tech PR army to deal with local squabbles and wars with other companies, but there’s one problem no flack is cut out to solve: a CEO who is an unsalvageable jerk.

In an expansive profile, San Francisco Magazine waxes skeptical over Uber CEO Travis Kalanick’s new attempts to shed his “asshole” image. The profile says that Mr. Kalanick is suddenly being more careful about his rhetoric, musing that during the interview, he was on his best behavior and was “dressed not like the slick cutthroat capitalist that many claim him to be, but like a dad.” Read More

uber? But I just met her

Here’s What Happens When Journalists Pretend to Be Uber Drivers

Corporate cars. (Screenshot via Uber)

Reviled by taxi unions and under scrutiny for its surge pricing practices, Uber is a pretty controversial app. And working for the taxicab startup, two writers recently found, is also far from a perfect experience.

GQ writer Mickey Raplan played the part of an UberX driver for a week and wrote about it, witnessing the typical bad behavior a cab driver sees on the job. Says Mr. Raplan:

“Just for the record, I have been waiting in this brat’s driveway for fifteen minutes while he (I’m just guessing here) stared at himself in the mirror and (again, just guessing here) debated exactly how many rope bracelets still qualifies as casual. I won’t notice the pimp cup he and his friends are sipping from until they get out of the car, which is probably a good thing—I’m a bit of a neat freak, and I’ve never enjoyed so much as a Nutri-Grain bar inside my car.” Read More