If you’ve ever found yourself glancing over at Twitter’s trending topics and marveling at the grasping desperation of a promotion–stop trying to make #HotNSpicy happen, McDonalds–then AllThingsD has the survey results for you.
A CNBC social media strategist spent a month keeping track of who bought what promoted trends in the U.S. In 32 days, he saw 26 promoted trends. At the rate-card price of $200,000 a pop, that adds up to $5.2 million, plus whatever companies purchased in promoted tweets on top of that. Sweet, sweet revenue! Read More