The War on Email

The War on Email

Inbox Heroes: How Peter Rojas of Gdgt Uses Email

Mr. Rojas.

Peter Rojas is co-founder of gdgt, a reviews and Q&A site for consumer electronics. Previously, he was the founding editor of Gizmodo and Engadget. This post originally appeared on his personal blog.

About three or four years ago I resolved to get my inbox under control— like most people I was having a tough time keeping up with everything—and after a few weeks I was able to get there. Here’s what I do to stay on top of my inbox (and apologies if these are just completely obvious things to do). Read More

The War on Email

Inbox Heroes: Calming the Email Madness

Mr. Didier.

Eric Didier is a serial entrepreneur and the CEO and co-founder of ividence, a technology startup that applies the type of behavioral targeting used in retention emails to the email acquisition market.

As an entrepreneur, husband, father to three (wonderful!) children, and active member in a number of groups and associations, I get a lot of email. As do many of you.

At ividence, we send customer acquisition emails to records who have opted in to hear about special offers. Knowing how quickly our inboxes get overloaded, ividence operates on the principle that email is only valuable to people who want it.

But even emails you want—from friends, family, colleagues and companies—can quickly overwhelm. These are the tips and tricks I use to make my inbox a saner place. Read More

The War on Email

French Tech Company Declares ‘Zero Email’ Policy

thierry breton

French enterprise IT firm Atos has banned employees from sending emails to each other, ABC News reports, in an amazing blow in the battle against email. CEO Thierry Breton, who was the French finance minister from 2005 to 2007, apparently loathes the stuff, claiming just 10 percent of the 200 messages employees receive a day are useful and 18 percent are spam. Mr. Breton told the Wall Street Journal he has not sent an email in three years. Read More

The War on Email

Inbox Heroes: ‘Inbox Zero’ Is the Wrong Objective

chris holmes meshin

As we’ve stepped away from the office to get more work done, we’ve brought the inbox with us on our mobile devices. Only now, it’s layered with messages from Twitter, Facebook and SMS. As a benchmark of productivity, the inbox at zero is a failed objective. The true objective is a smarter inbox with all of our communications put in context. Read More

The War on Email

Inbox Heroes: Back and Forth With Tom of Dom & Tom

Mr. Tancredi.

Tom Tancredi is the cofounder of DOM & TOM INC., a digital studio based in New York City, focusing on web and mobile development serving clients such as Hearst Digital Media, Scholastic Books and Feel free to reach Tom at

I run my life on email. The first thing I do when I wake up and the last thing I do before I go to bed is check my email. Thanks to filters, prioritized mail recognition, and other new features that cropped up in the last year or so, I actually read “good emails.” You know, the stuff that you want to read and not the “40 percent at Macy’s” junk mail that someone, somewhere on the digital world, sold to a mass-marketing agency. But even after all the best filters and practices, I’m still wading through a lot of stuff. Here’s a few tips that I’ve found works best. Read More

The War on Email

Inbox Heroes: Respect My Inbox!

Mr. Capel.

This is a guest post from Neil Capel, CEO of Sailthru, a New York-based startup that automatically tailors email, web and advertising content to the unique user.

I’ve always abided by the InboxZero principles: delete, delegate, respond, defer, and do. Anyone who has ever abided by these principle knows, though, that it’s becoming impossible to maintain. I barely have enough time to open all my emails, let alone categorize them. Time is valuable and because of that I default to the fastest action: deletion. I delete even faster when the email is from a brand that has repeatedly sent things that aren’t relevant to me.

It’s not that I don’t want to engage with brands. I’ll willingly admit that I’m a sucker for free shipping offers and a good discount. I’m signed up for more retail and content sites than I care to admit. But why do I receive email deals for pedicures on a daily deal site? And why do I keep getting updates about Kim Kardashian’s love life when I’ve neve rclicked on an article about her? (Okay, maybe once.) Read More

The War on Email

Inbox Heroes: HyperOffice Warns of Self-Inflicted Email Injury

Mr. Taneja.

Pankaj Taneja is the marketing dude at HyperOffice, a pioneer in cloud collaboration since 1998. Apart from others things, one of the missions of his life is to help people get over their email addiction.

Much of our email overload consists of newsletters we signed up for in eras gone by, unsolicited mails from sales people promising to change our lives for ever and ever, desperate pleas for help, promises to share inheritance or increase our “endowments,” and notifications from the umpteen social networks we are part of. And we revel in whining about it to no end.

But we business users have less of an excuse. Corporate filters are increasingly efficient in catching and incinerating email of the above kind. Yet we face email overload nonetheless. Research finds that the typical corporate worker sent and received close to 110 emails per day and we spend half of our work day dealing with this information barrage from email and other sources. So what does this bloated inbox consist of?

Look closely. Read More

The War on Email

Inbox Heroes: Greg Harrison the MailSlayer

Mr. Harrison.

Greg Harrison is an avid traveler, Brazilian Jiu Jitsu practitioner and entrepreneur.  As the co-founder of, his goal is to make the process of writing, organizing and sending emails more efficient, so you can spend more time doing the things you love.

I have read a lot of the articles about how to clean up and manage your inbox and they have all said to read the important messages, and get rid of the rest. But what happens when every email is important?

If you provide email customer support, you can’t just archive your customers’ email or you’ll likely forget about them and may lose them forever. Worse, that forgotten customer will go on to speak poorly about you to all of their friends, family and anyone who will listen making you lose out on potential revenue later. Answering every single one of your customers’ emails is of critical importance to your business, and to make things tougher, great customer service these days is built on the expectation that inquiries will be answered within a reasonable amount of time, the sooner, the better. Read More

The War on Email

Read Me! Our Inboxes Runneth Over, and We’re About To Go Postal

(Oliver Munday)

KELLY CUTRONE GETS ABOUT 625 EMAILS A DAY, she told Betabeat last week. The fashion publicist, book author and reality show star spends her frequent flights to L.A. slashing through notifications from Twitter and party promoters, missives from clients and employees of her P.R. agency People’s Revolution, and communiqués related to her various television gigs. “I also have two BlackBerrys and two email addresses and they all forward shit everywhere, so sometimes I get the same email four times,” she said. “I sometimes contemplate how much time I spend deleting junk emails, and how I’ll be thinking that when I’m on my deathbed, like how many hours or days that will eventually add up to, and it’ll sort of just make me want to kill myself while I’m dying.

“I really am haunted,” she added. “Like this is like a really big part of my life.” Read More

The War on Email

Inbox Heroes: 10 Startups Tackling Email Overload

11 Photos

Aw, GMail #TBT. (Photo: File)

Around December 1964, researchers at the MIT Computation Center sent a memo to the programming staff. “A new command should be written to allow a user to send a private message to another user which may be delivered at the receiver’s convenience,” the note read. Flash forward 45 years, and our inboxes are flooded. Expedia has a 24-hour travel deal. The New Yorkerwould like you to renew your subscription. Your friend is writing with tears in her eyes that she’s in Paris and has been robbed and would you please send money. Facebook wants you to know that someone liked something you wrote a week ago. Your cousin sent the extended family a link to a video of an a cappella group rapping about Hanukkah.

Email! There is now so much of it, and more is being created all the time. It’s always open in a tab; it’s on our phones. Fortunately, VCs are having the same problem–and they’re throwing money at it. Check out these 10 startups trying to fix email. Read More