The Tao of Steve

The Tao of Steve

Copy of the Contract That Founded Apple Up for Auction at Sotheby’s

Mr. Wayne, via Wikimedia

There are only three copies of the contract that founded Apple back in 1976–one for each of the signers: Steve Jobs, Woz, and Apple’s long, lost co-founder Ronald Wayne. Soon, Sotheby’s will be auctioning off Mr. Wayne’s copy and the puntastic New York Post is nearly beside itself with the word play potential:

“It’s the seed that spawned Apple — and Silicon Valley’s digerati are lusting for it like a hungry Adam,” begins the story. Wait, did we miss that part in the Bible? Wasn’t Eve the one that took a bite? Read More

The Tao of Steve

MTA to Says ‘Bring It On’ to Investigation Over Sweetheart Deal for Apple in Grand Central


The MTA is not afraid of New York State Comptroller Tom DiNapoli. The Comptroller announced yesterday that he would be investigating whether the MTA gave Apple too sweet a deal on its Grand Central lease. For its response, the MTA dug deep in the turn-of-the-century sports comedy cannon:

“With regard to any calls for an investigation into the lease, our comment is this: ‘Bring it on,'” the agency told MacRumorsRead More

The Tao of Steve

M.T.A. Failed to Get Market Rate OR Profit Sharing in Sweetheart Deal for Grand Central Store

MTA wants to send Apple Valentines

The New York Post just outed the M.T.A.’s secret Valentine: Apple. As the paper reports, the M.T.A. seems to have handed Apple prime square footage in Grand Central with precious few stipulations, despite the retail location’s expected windfall of $100 million a year in sales.

Not only did the M.T.A. give Apple the bargain basement price of $60-per-sq-ft. (Shake Shack, by contrast is paying $200-per-sq-ft.), but the M.T.A. also failed to negotiate a percentage of sales, leaving real estate insiders scratching their heads. Read More

The Tao of Steve

New Samsung Commercial Mocks Urban Apple Fan Boys, Baristas [VIDEO]

Spot on wardrobe choices, Mad Men.

Congratulations, Samsung! You succeeded in ego-checking a bunch of Apple fan boys just in time to make them question their Black Friday spending habits. (Also, you got us to write about a cellphone commercial. Really guys, you’re on a roll.)

The ad takes place in the not-so-fictional world of lines of hipsters outside Apple stores nine hours before the iPhone 4S goes on sale. “Guys I’m so amped I could stay here for three weeks” and “Yeah, I mean, this is an event!” quickly gives way to doubt when they hear about battery problems and lack of 4G. Read More

The Tao of Steve

World’s Biggest Apple Store in Grand Central Slated for a Big Announcement on Tuesday

A work in progress as of Friday (via TechFoote)

It’s hard to keep the development of the world’s largest Apple store under wraps when it’s happening in a building with 750,000 daily visitors. But the company is trying.

On Friday, 9to5Mac reports that dozens of construction workers and corporate reps were on hand prepare for an announcement expected tomorrow. Surprise! You know that Apple Store that’s been religiously photographed and filmed for months? It exists!

Tomorrow’s presentation is likely to make public the news of a grand (pun intentional) opening on Black Friday or later Thanksgiving weekend.

Read More

The Tao of Steve

Steve Jobs: The Lost Interview Comes to Sunshine Cinema


Steve Jobs: The Lost Interview is exactly as promised: an hour-long interview with Mr. Jobs from 1995 that was, until recently, thought to be lost to the world.

The interview was filmed as part of Robert X. Cringely’s TV series, “Triumph of the Nerds” about the birth of the PC. At the time, Mr. Jobs had been ousted out of Apple for a decade and was working on NeXT (which would go on to develop the heart of the iMac’s initial operating system). He spoke candidly about being pushed out of the company, early days with the Woz, and his vision for a digital future. Read More

The Tao of Steve

Steve Jobs’s Last Words Revealed; Immediately Turned Into a Website


Mona Simpson, sister of the recently-departed Steven Paul Jobs, eulogized her revered brother at his memorial service on October 16. The eulogy itself was published in The New York Times this weekend; highly personal, very sweet and worth the #longread. Perhaps she didn’t realize that repeating Jobs’s final words–“OH WOW. OH WOW. OH WOW”–would set off an internet-led quest for meaning (or profit). “Someone already reserved,” one user noted on Twitter. “Enterprising lot, aren’t we?” Read More