the ratings game

the ratings game

Nielsen Is Now Tracking Your Annoying Tweets About Television

More of this. (Photo: Twitter)

Look at what you Scandal fans did: TV ratings service Nielsen will now track your show-related tweets, as part of a new strategy to better track the “unique audience” of each program.

The New York Times reports that the new, creatively titled product called “Twitter TV Ratings,” will measure every tweet and conversation related to what’s happening on the tube and how far they reach. Twitter’s betting big on TV for ad dollars–the word appears more than 40 times in the company’s IPO filing. Read More

the ratings game

TV Execs (And No One Else) Rejoice As Nielsen Adds Metrics for Smartphone and Tablet Viewing

Miss you. (Photo: ABC)

Nielsen, the leader in collecting television ratings data, is going to start measuring peoples’ viewing on smartphones and tablets. The Wall Street Journal scoops that the company is finally adapting to the times by rolling out the ratings metric long desired by media companies, who rely on the service to measure ad rates

The announcement is slated for Read More