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The Future Will See You Now

The Future Will See You Now

Microsoft Might Have Finally Figured Out a Way to Reward Your TV Watching Habits

Finally!

Your dream might finally come true: Microsoft is possibly developing an achievement program through its Kinect device to reward viewers who sit through hours of watching television. The Verge has dug up a patent application filed in 2011 by the company looking to, dare we say, disrupt your couch potato time.

Microsoft suggests that the traditional television viewing model should be upended to create more engagement by adding rewards and prizes. By increasing engagement, its plan could be fruitful for advertisers looking to grab eyeballs in the increasingly difficult arena. Read More

The Future Will See You Now

‘Can You Turn It Off??’ Sergey Brin’s Mother-in-Law Flips Out in Google’s Driverless Car

Ms. Wojcicki (Photo: Flickr)

Back in 2011, Google introduced the world to driverless cars through a launch party at the TED conference. Esther Wojcicki, the mother of 23 and Me founder Anne Wojcicki and mother-in-law to Google cofounder Sergey Brin, was in attendance. Though being an in-law to a pair of tech geniuses undoubtedly has its quirks, Esther was rather unprepared for her first wild (driverless) ride. Read More