The Cuteification of Failure

The Cuteification of Failure

The Start-Up With the Cutsiest Name Is Baaack


Were you thinking Etsy? Twitter? Hipmunk, perhaps? Betabeat did an in informal survey, and the start-up that wins cutest is… Loffles! Which is why we’re allowed to write about them even though they’re not based in New York. Loffles. It’s like the lottery, plus ROFLing.¬†Loffles loffles loffles. How do you write that on a term sheet without giggling?

What is Loffles? This question leads us to the other nifty thing about this Providence, Rhode Island and Gladwyne, Pennsylvania-based start-up. Loffles, which raised at least $162,000 (UPDATE: A Loffles rep called us–Loffles raised the full $500,000 they were looking for) in seed money this spring, boils the web start-up business model down to its most basic level, incentivizing people to look at advertising and give up information about themselves so that advertisers can more effectively target their markets. Isn’t it crazy that this whole web 2.0 boom–Google, Facebook, Twitter–is motivated by advertising? Read More