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Teen Beat

Teen Beat

Clevver TV, one of Alloy Digital's popular properties. (Photo: Alloy)

The Pied Pipers of Production: For Its Next Trick, Alloy, Inc. Will Corner the Online Young Adult Market

Two of the most popular stars on YouTube are Ian Hecox and Anthony Padilla, a couple of overgrown teens with potty mouths and boy-band haircuts. You likely wouldn’t recognize them in a lineup, but their YouTube channel, Smosh, has more subscribers—eight million-plus—than any other on the platform.

The Smosh boys have been churning out installments since 2005, and in any given video, you can tag along as the 25-year-olds bound wide-eyed through a world of their own pointless creation, hamming it up for the camera. And kids these days just love it.

“What’s this?” Mr. Padilla says in a video posted late last month, titled “My Stupid Dying Grandpa!” “It’s my stupid grandpa,” Mr. Hecox replies, shoving his old relation through the kitchen on a gurney. “I have to take care of his dying ass.”

Other videos include such gems as “Pokemon in Real Life!” (32 million views) and “Stuck in a Toilet!” (nearly 13 million views). Read More

Teen Beat

Teens! On the Internet! At the library! (Photo: flickr.com/vancouverpubliclibrary

Parents Are Completely Freaked About Advertisers Tracking Their Kids

Pity the parentals: They don’t just have to make it through the terrible teenage years, but now the Internet exists to make everything worse. According to a new report from the Pew Research Center’s Internet & American Life Project, the most common worry isn’t stranger danger or cyberbullying or even embarrassing Facebook photos. Parents are worried about advertisers. Read More

Teen Beat

Homestucks in their element. (Photo: flickr.com/john-spade)

Stuck on Homestuck: How Andrew Hussie Turned a Tumblr Craze Into a Teenage Empire

Once you notice them, they’re everywhere: teens dressed in black T-shirts emblazoned with neon zodiac symbols. When they gather together, they’re an unnerving sight, with their gray full-body paint and orange horns, and a faintly evangelical gleam in their eyes.

What’s instigating all this? An obtuse, weirdly drawn little web comic called Homestuck, which follows four adolescents who begin playing a videogame called Sburb, only to discover that it has world-altering implications.

Created by a Western Massachusetts comic artist named Andrew Hussie, Homestuck is as dense as Community, as mythos-laden as Lost and as addictive as FarmVille. The “Homestucks” are so devoted that some 20,000 of them have raised over $2.1 million on Kickstarter, in order to fund a video game based on the comic. Although Mr. Hussie has left details of his plans vague, the campaign zipped past its $700,000 fund-raising goal in just two days. The meter continues to tick upward, as Mr. Hussie continues adding new rewards for stragglers who might consider donating. Read More