Bright and early this morning, we hopped aboard an F train and ventured not into Midtown, home of Betabeat, but rather deeper into Queens. Our destination: The Queens Business Solutions Center, an unassuming government building located on Jamaica Avenue and surrounded by bargain stores. Waiting, freshly printed, on every single seat: An updated copy of the city’s digital roadmap, dated August 2012.
Mayor Bloomberg had shlepped out to discuss his plan to bring small businesses into the Internet Age. The means: the Small Business Toolkit, a program incorporating both in-person classes at business solutions centers across the five boroughs, and a new online library of how-to guides developed in cooperation with local tech companies Mashable, Tumblr, Google and Weebly to help neighborhood entrepreneurs figure out this whole Internet thing.
While startups in the Union Square vicinity focus on disruption, few have been addressing the many neighborhood business that aren’t even online, and don’t know how to get there. Perhaps the administration got the memo about that bodega tech gap?
Read More