“The minute I heard about Candy Crush, I though it was a candy or a soda,” said Dylan’s Candy Bar proprietor Dylan Lauren. “So I’m pretty, like, surprised that they didn’t launch a candy earlier.”
Ms. Lauren was presiding over a small party at her Candy Land-like temple to sugar yesterday evening, in honor of the launch of a line of Candy Crush-branded candies. Boxes are $4 a pop and available in four flavors; Dylan’s Candy Bar will sell them beginning Nov. 1, before they roll out to retailers including WalMart in the following days, WWD reports.
By now, you’ve probably become a complete slave to Candy Crush, the mind-numbing game that will leave you seeing replicating chocolates everywhere you look. One analyst estimates it’s generating $633,000 per day for the company that created it. Woe unto Zynga!
But guess what? You’re not alone, because no one is more obsessed with Candy Crush than moms. Exhibit A: Twitter, which is overrun with people complaining that they’ve basically been abandoned in favor of the mad addictive game.
Hey, at least that’s one more person you can beg for extra lives: