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Stealth Mode

Stealth Mode

HuffPo Cofounder Ken Lerer’s Stealth Video Startup Has a Working Name: Planet Daily

Mr. Lerer (lererventures.com)

Do the guys over at Soho Tech Labs ever sleep? It would appear that the answer is no. Not only are they busy incubating social home exchange service CasaHop, which soft launches this week, but they’re also working on a video news startup aimed at the “Jon Stewart set.” Today, RebelMouse CEO and ex-HuffPo CTO Paul Berry told Business Insider that the previously-unnamed video startup has been giving a working title: Planet Daily. Read More

Stealth Mode

Oberon Media Cofounders Raise $1.5M for New Stealth Startup

Mr. Leidner (linkedin.com)

Call it Sherlock Holmes syndrome, but when companies go into stealth mode, we can’t help but feel the need to do a little sleuthing.

Such is the case with Spring Inc., a startup we’d never heard of until yesterday that filed a Form D with the SEC for $1.5 million. The form listed Ofer Leidner as the executive associated with Spring. Mr. Leidner is the cofounder of Oberon Media, the world’s foremost casual gaming platform.

Oberon isn’t a household name, but dedicated gamers will know some of their work: Providing branded casual game experiences for some of the biggest companies out there like AT&T, Target and Yahoo, Oberon is responsible for many successful game franchises for both web-based and mobile play. Turbo Pizza, for example, is Mr. Leidner’s favorite; it’s a popular PC game where players work to build a family-owned restaurant franchise. Read More