Startups From the Stars

Startups From the Stars

Pharrell Stuck His Microphone in Our Face at the Launch for YPlan’s NYC App

Pharrell Williams is flanked by YPlan cofounders Viktoras Jucikas (left) and Rytis Vitkauskas. (Photo: Getty)

When you write about tech, invites to startup launch parties promising logo stickers and an open bar are pretty much an everyday occurrence. But you aren’t usually promised that Pharrell Williams will be performing.

Such was the scenario at last night’s launch party for YPlan, an app that got its start in London and is available in NYC starting today. Pharrell is an advisor to the app; cofounder Rytis Vitkauskas said he signed on after many of the artist’s uber-chic London friends recommended its services. Mr. Vitkauskas added that the 10-month-old app is already on 15 percent of London’s iPhones. Read More

Startups From the Stars

Lady Gaga Launches Pinterest for Little Monsters


Lady Gaga’s social network,, is in beta, though we’re not sure why. The Gaga-themed Pinterest-like site, in production for more than a year, is black and white and red all over. Users become “fans” of each other and bookmark posts as “inspired.” It’s so Pinterest-y that some bloggers are calling it a ripoff. We eagerly await Farhad Manjoo’s review. Read More