Marketers know that Pinterest can drive a flood of acquisition-minded traffic. But hammering out a specific strategy is a different matter entirely, and the social network is only just emerging from the earliest, have-the-intern-run-it stages of social media popularity.

“The most followed people don’t necessarily equate to the most effective people,” HelloInsights CEO Kyla Brennan told Betabeat. Her company hopes to help, with its newly launched analytics platform. Read More