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Selling Social

By Ben Popper 8/29/11 4:36pm

Selling Social

Can Buddy Media tame that mane?

Buddy Media’s New Director of Product, Andrew Ferenci, Talks Social Media ROI

Back in May, as it was on the brink of closing its first big round of funding, social commerce startup Spinback was acquired by Buddy Media, the 800 pound gorilla in the social marketing world. Since then, says Buddy Media CEO Mike Lazerow, Spinback has become tightly integrated into Buddy Media’s daily work, especially when it comes to showing big clients what they are getting from the campaigns they run. Betabeat chatted with Spinback founder and CEO Andrew Ferenci, who is now director of product developement at Buddy.

How are things going with the integration of Spinback into Buddy Media?

It’s going really well. Sometimes a product gets bought and the integration takes a long time. Or worse, the product never really gets integrated and then it gets killed off, like Google did with Dodgeball. We’re only three months in, but the product fit just seems right, and we’re getting close to the finish line for launching a brand new version of Spinback that will tie us into the larger mission here at Buddy.  Read More

By Ben Popper 7/20/11 2:13pm

Selling Social

Buddy Media Goes Global With European Headquarters in London

New York based Buddy Media has rapidly risen to become the dominant platform for big brands to manage their marketing on Facebook. Now the company is opening a European Headquarters in London as it looks to tap the fast growing international market on the world’s largest social network.

The company, which raised $5 million from advertising giant WPP back in October, is bringing on Comscore veteran Luca Benini to run its European operations. France is one of Facebook’s fastest growing nations,  although the real explosion is taking place in less developed nations like Brazil, China and India.