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Searching Towards Bethlehem

Searching Towards Bethlehem

Microsoft Asks ‘Are You Being Scroogled?’ in Hilariously Melodramatic Anti-Google Campaign

Grrr! (Screencap: Scroogled)

Bing still trails far behind Google in search engine rankings, and Microsoft is just not having any of it. After launching Bing It On, a test that attempted to show that Bing occasionally surfaces better search results than Google, Microsoft has introduced its newest attack on the GOOG: an anti-Google Shopping site called Scroogled. Get it? Like Screw + Google? Read More

Searching Towards Bethlehem

Can This Y Combinator Startup Solve the Site Search Problem?

Swiftype's sweet offices. (swiftype.com)

Talk to anyone who primarily works on the Internet, and you’ll eventually bump into the same grievance, no matter the industry: site search–the mechanism that allows users to search your website for key words–is broken. Actually, broken might be too soft a word: fucked is really more apt. On the whole, site search is fucked.

Last week we were at a bar with a fellow Observer staff writer, when the conversation turned to site search. “I abandoned my Tumblr because their site search doesn’t work,” he declared. We all nodded our heads in agreement.

But it’s not just Tumblr. Have you ever tried to search this very website? Read More