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Real TechStars of New York City

Real TechStars of New York City

Techstars Alum Shelby.TV Shutting Down This Weekend, Team to Focus on Rebuilding the Site from the Ground Up

The Shelby team hard at work on... something? (Photo: Reece Pacheco, Artwork c/o http://sirmikeofmitchell.com/ )

Apparently something’s up over at Techstars alum Shelby.TV. Cofounder Reece Pacheco just emailed Betabeat to say that the team would be shutting down the current iteration of Shelby in order to focus on rebuilding the product.

“It’s no secret that we’re building a new version of Shelby, rebuilt from the ground up, but we’re going to shut down the current version in the interim,” he wrote. “No big deal really, just a matter of focusing on one product at a time.” Read More

Real TechStars of New York City

This Week on TechStars!: The Fred Wilson Dialogues and the Value of a Four-Letter Domain

Screen shot 2011-09-28 at 2.44.07 PM

By episode three, we’re halfway through TechStar’s three-month cycle and you know what that means: pivot time! Fred Wilson get some serious screen time, offering real talk on which startups–and founders–have a chance to succeed. This week, the prize is huge: a meeting at Twitter HQ in San Francisco with CEO Dick Costolo. OnSwipe has an ego problem, Homefield is too focused on the hustle, and ToVieFor is about this close to stepping on a landmine. Read More

Real TechStars of New York City

Tech & Fashion: Really? Can’t We All Just Fucking Get Along?

TVF Post-Mortem Pic

This is a guest post from “Hurricane Melanie” Moore, co-founder of Elizabeth & Clarke, a stealth fashion/tech startup in New York. This is a post-mortem on Ms. Moore’s first startup, the high fashion deal site ToVieFor, which was part of the first TechStars class in New York.

As you all know by now, the grim reaper has paid ToVieFor a visit. Sad face. I want to talk a little about the root cause of the closure, in the hopes that others who might be starting a new business do not make the same mistake. Also, some broader industry thoughts below–as I’m sure no one wants to hear me keep yapping about my failed startup for weeks on end.

Wither ToVieFor

The reason ToVieFor failed is the same reason almost all businesses fail: we did not build something that people wanted. I know it sounds like a *facepalm* moment, but following the steps of the Lean Startup method in order to discover what people want is so easily said, but so hard to actually do. Read More