Topic:

Push Commerce

Push Commerce

Dude, Where’s My Pores? Birchbox Launches Birchbox Man

Would you like to unbox me?

Birchbox, the New York City-based startup that tipped off the subscription services craze launched an testosterone-approved new vertical today: Birchbox Man. Like the OG lady Birchbox, the men’s version will combine a personalized subscription box with four to five samples a month (except shave gel and stylish socks instead of lip stain and bronzer), along with a “handpicked” online shop and magazine-y editorial content. “Winter is over and it’s time to emerge from your man cave,” reads the intro for a manly-sounding section called Great Outdoors.

Cofounder Katia Beauchamp said she had an inkling there was a market for Birchbox among the other half of the population after getting tweets and “real life” inquiries from men requesting grooming and lifestyles of their very own. Not to mention a curious observation from existing female subscribers. “When their box would arrive, the men in their lives would hover around and were so curious about what’s inside the box,” Ms. Beauchamp told Betabeat over the phone. Read More

Push Commerce

Dogs, Kids, Coffee, Undies: There’s a Subscription Startup for That

The elusive Birchbox Man.

Entrepreneurs and investors are bullish on delivery.¬†Shoedazzle may be the original delivery gangster, and the L.A.-based company launched in 2009. But it seems that it’s as of very recently that subscription services became the new black; or at least the new flash sale or the new daily deal.¬†Birchbox, the startup that sends subscribers a curated box of cosmetic goodies every month, raised a $10.5 million series A last year led by Accel Partners and has been growing like a patch of weeds, claiming 45,000 paying subscribers in June

Paid customers are a rare breed in the world of internet startups. And although the model has its doubters, as every new business gimmick does, subscription services are taking off in a big way.¬†Investors are running around saying, “Birchbox is printing money!” one source told Betabeat, imagining that if it works for makeup, it could work for other things. How many times have you read the headline “It’s BirchBox for ____” in the last year? Read More