Purple Heart

Purple Heart

My Greatest Failure: Delivery Start-Up Takes Off, Lands

Aaron Price

In the start-up community, failure is a badge of honor. The Purple Heart highlights glorious stories of failure, lessons learned, and redemption. Aaron Price is the organizer of the Hoboken Technology Meetup, one of the partners in the Hoboken coworking space MissionFifty, and currently looking for a tech lead for his own start-up,, a do-it-yourself community site where crafty people find inspiration and supplies.

“Probably my most interesting failure was my first start-up,” Aaron Price, the fastidious director of the Hoboken Tech Meetup, told Betabeat over the phone. We were expecting him to tell us the story of how he used to sell Harley Davidson motorcycle parts on eBay, relying on a warehouse of high school students who cataloged each overstock part–a tale he had partially related over Blue Moons after the Meetup Monday night. Read More