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Profiles

Profiles

Hatched: Anastasia Leng on Leaving Google to Start a Million-Dollar Company

Ms. Leng (second from left) and the Hatch team. (Photo by Jordyn Taylor)

If you’d looked for Anastasia Leng five years ago, you’d find her on Google’s New Business Development team in London, working on products like Google Wallet and Google Chrome years before they were released to the public.

But when we found Ms. Leng, it was in the tiny Manhattan office of Hatch, the ecommerce company she founded with fellow ex-Googler Ryan Hayward. Ms. Leng is also Hatch’s chief business officer. Launched in November 2012 — just a few months after Ms. Leng quit her job at Google — the site lets users commission personalized gifts from vetted makers, artists and designers. Read More