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Portal to Nowhere

Portal to Nowhere

Yahoo’s Audience Is Its Platform. A Portal For News To Go Social

yahoo social

Earlier this week Yahoo announced a major integration with ABC. The struggling internet portal finds its stock in the gutter, its internal management in shambles and bankers circling like vultures to break it into pieces they can sell off to the highest bidder. The one thing Yahoo still has in spades is a massive audience.

What’s really interesting, however, is that ABC is not just interested in connecting with the vast number of eyeballs Yahoo can send from its 25 million daily visitors. It’s also intrigued by the kind of social traffic that the big news networks are keen on tapping into. Read More