Off the Media
A few weeks ago, my work was shamelessly plagiarized by a staff writer at the Toronto-based Arbitrage Magazine.
I know this not because I am an Arbitrage reader, but because the writer tweeted the article to me.
But honestly I feel terrible that it happened. I’m not angry at the writer (to the point that I have decided not to include his name here to spare him a bad Google-Scarlet-Letter forever). Though he clearly made mistakes, it was really his magazine and its negligent and cowardly leadership that failed us both. Read More
Online journalism has always had a sourcing problem. From using unverified “anonymous tips” to repeating whatever rumor or speculation people are chattering about, the general ethic is “we’ll publish just about anything.”
Imagine this was your job: you had to wake up every morning, read and watch what was going on in the world, and then, even if you didn’t actually feel this way — in fact, in spite of the fact that you didn’t feel this way—react with outrage about all of it.
Increasingly, this is Read More
A few months ago I wrote an article for a website where the standard agreement for writers is a bonus incentive on social shares for the article. This was both usual, and unusual for a lot of reasons.
First, most websites don’t pay writers anything. A good portion of writing online is done for exposure (which a lot of people laugh at but content marketing can be hugely lucrative and I encourage my clients to do it). So that was slightly unusual. What was more standard was the fact that for a site that did pay, the payment was partially contingent on page views (there was a bonus for how many social shares the article got). Read More
Marc Andreessen has the kind of track record that makes you stop and listen when he talks—whatever the subject happens to be. So at Betabeat, we were very interested when Mr. Andreessen began to do some analysis and hypothesizing on online media. Especially since he pointed out many of the same issues I have been discussing in Off The Media for the last two years. Read More
I own a goat. Her name is Bucket.
Less than a year ago, I had an apartment in Manhattan, convinced I was ready to live the dream. I was a published author. I had high profile PR and marketing clients. I wasn’t sure exactly which dream I was living but I was pretty sure New York City was the place you came to celebrate it. Read More
At this point, the average reader understands the business model of blogging and online journalism pretty clearly: Get traffic, sell ads.
The more traffic a site gets, the more money it makes. And sites need to get lots of traffic—lots more traffic than traditional media used to get—to pay for the costs of producing content. Read More