This is a guest post from Gary Sharma (aka “The Guy with the Red Tie”), Founder & CEO of GarysGuide and proud owner of a whole bunch of black suits, white shirts and, at last count, over 40 red ties. You can follow him at @garysguide and reach him at email@example.com.
“So, how do I score tix to the Jay-Z/Amex concert?!”
Yeah, that may well have been the single most-heard phrase at SXSW this year. In addition, of course, to “What’s a great badgeless party to go to tonite?”, “Can I borrow your Mophie?”, “Whats up with all this rain?”, “Just go with the flow, dude!”, “So, who’s hangin’ at the Driskill later?”, “I lost my _____!” and the ever popular “Wanna check out my new iPhone app?”
SXSW 2012 opened with crazy expectations, crazy amount of people (rumored to be over 30k for the interactive portion) and even crazier weather (srsly, Austin, rainy and cold?) But the weather soon changed to warm and sunny and everything mashed together to become one giant rollercoaster of parties, people, apps, marketing stunts, long lines, free food, fire dancers, business cards, party buses, taco trucks, drunken tweets, celebrity sightings, old friends, new friends, bbq, deals, hookups, checkins, random conversations, acquisition rumors and much, much more.
Thats right. Spring Break for Geeks was underway! Hop on or get outta the way!
First off, thanks to everyone who reached out to me regarding sponsoring my Red Tie @ SXSW. I’m flattered & humbled by the overwhelming response! A big thank you to the social-polling-viral-voting mobile app BuzzVote for becoming my exclusive SXSW Red Tie sponsor and to InkBa (Airbnb for Ad Spaces) and ShoutEm (Mobile App Maker) for sponsoring the overflow spaces on my black suit. You guys all rock!
This was my first time at SXSW (and Texas in general!) I reached there a day early and arrived at the convention center to pick up my badge. There was already a small line forming. At 11 a.m. they opened up the ticketing counters and the first guy in line picked up his badge. The crowd hollered & cheered. Almost felt like an iPhone launch event. Welcome to SXSW!