New Startup On the Block

New Startup On the Block

The Cools Wants to Help Stylish People Unload Their Stylish Castoffs

Mr. von Themsche (right). (Photo:

Picture the cash-grab hustle of eBay with the stylish sensibilities of Tumblr’s fashion community and you have The Cools,  the latest entrant to the social shopping fray, which offers users a chance to express themselves–and the ability to sell their stuff.

The site launched yesterday, with $2.5 million in funding from private investors including MTV founder Bob Pittman and a roster of big-name advisors, including LVMH heir Antoine Arnault, Fiat heir Lapo Elkann, and COO Beth Ferreira (as far as we know, not an heiress).

As you might expect from the presence of those names, browsing the site today reveals a lot of vintage and a lot of painfully fashion-forward clothing. Read More

New Startup On the Block

Startup Nomads Behind Gay Cruising App Scruff Settle in Manhattan

johnny scruff

The team behind Scruff and Perry Street Software (three full-time employees, one part-timer) has been a startup adrift, traveling and working from various locations including San Francisco, Las Vegas, and L.A. But Scruff is finally putting down roots in New York. “We love NYC. It’s the most amazing city in the world,” founder John Skandros told Betabeat in an email. “We are still deciding where we want to set up. Our broker found us some pretty awesome spaces near Union Square and Chelsea, both on high floors with city views. We need a cool space since we plan to throw many parties there!” Read More