Ken Lerer’s answer to the Daily Show–a video startup formerly known as Planet Daily–is stealth mode no more. Today the company announced its proper name–NowThis News–plus the identity of its executive team. The site will launch with a partnership with BuzzFeed in place, positioning the company’s content to go viral like chickenpox in Mrs. Henderson’s kindergarden class. The mission is about what we’d expected: to offer “video news for mobile and social news consumers.” Finally, a real broadcast for those among us who turn YouTube in times of crisis!
However, as lifelong Lois Lane fans, we must register our disappointment that the site is losing its super-heroic code name. Read More