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Naughty By Nature

Naughty By Nature

In No Way Does It Surprise Us That Fab’s All-Time Bestselling Item Is a Fancy Vibrator

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Racy Rebel Plum

Fab.com’s single bestselling product of all time? It’s not a pair of earrings, or a clever little teapot, or a framed poster about typography. According to CCO Bradford Shellhammer, speaking onstage at this morning’s session of Le Web in London, it’s a vibrator. Not only that, the site has sold “thousands and thousands” of vibrators–maybe even tens of thousands, he said. That’s a whole lot of sex toys.

Michael Arrington looked a little poleaxed and followed up by sharing that little data point on Twitter. Business Insider seemed even more flustered. “We’re not sure why” a vibrator would be so popular, the blog wrote through pursed lips. “Could be part of Fab’s former self shining through,” pointing to the site’s origins as a “Groupon-like startup with deals for the gay community.”

Frankly, we’re perplexed by all the prudishness. This is the same planet clamoring for 50 Shades of Grey, right?  Read More