Music 2.0

Music 2.0

Spotify Is Expanding Its New York Presence, Plans to Staff Up to 200 Engineers

CEO Daniel Elk. (Photo by Spencer Platt/Getty Images)

Today, Spotify made a big announcement: The company is expanding its local presence, with plans to hire an additional 130 engineers by the end of 2014. That’ll make New York home to the company’s largest office outside of Stockholm, with the bulk of the employees being engineers.

Rather than simply sending a press release or flying in Frank Ocean, the company had Mayor Bloomberg deliver the news at their current home in the Google building.

“The right engineering talent is here in New York. More and more that’s going to be true,” the mayor whistled his familiar refrain. He also announced that his office now has its own Spotify profile, which he personally approved. (Enjoy the mental image of Bloomberg bopping along to B.I.G.’s “Juicy.”) Read More

Music 2.0

Are Pandora and Spotify Scrimping on Music to Attract ‘Speculative Capital’?

Spotify playlist (screengrab)

Earlier today, the Verge reported that Spotify, the music player that ratted you out to Facebook that one time you listened to Kenny G holiday hits, is rolling out a beta version of a browser-based web app. The feature was in high demand and should give the company a boost against competitors like Rdio.

At least one artist, however, has a few questions about how this whole streaming music business is supposed to work in the long run. Read More

Music 2.0

FYI, Pandora’s Extensive Catalog Now Includes Hits From 50 Shades of Grey

Music to spank to! (Photo:

Does it ever seem like Pandora’s sourcing is a little… off? You’ll hear a golden oldie, only to look and see it’s been pulled from some random soundtrack to a forgotten, shitty movie. “That’s weird,” you’ll think, before diving back into your workday.

Well, the trend appears to have reached ludicrous new heights. Spotted today, by romance book blogger Sarah Wendell: Read More

Music 2.0

Scooter Braun and Live Nation CEO Michael Rapino Talk Music Industry Disruption at Google Event

Mr. Braun did not wear a Mickey Mouse shirt.

Betabeat arrived at Google’s Big Tent event at the Skylight West building just in time for the Trends and Transformations in Music panel. Moderated by Billboard editorial director Bill Werde, the topic du jour was how the Internet and social media have ushered in a new era of music production.

In attendance were Live Nation CEO Michael Rapino and none other than Scooter Braun, Justin Bieber’s talent manager and the man credited with discovering America’s favorite heartthrob. (Sadly, there appeared to be zero Beliebers in the audience, as no piercing screams rang out during the program.) Read More