Since hitting bookstores, Sheryl Sandberg’s Lean In has inspired a national conversation about gender and work. There’s some evidence it’s already having an impact, offering women a great excuse to play hardball in salary talks.
Now comes the inevitable commercial spin-off. The New York Times reports that the technology used to organize and maintain those controversial “Lean In” circles is now available for brands, corporations and their ilk. Starting this summer, users will be able to pony up for features like data analytics.
The software was created by Mightybell, a new startup from Lean In Foundation cofounder and former Ning CEO Gina Bianchini. She explained the tech to the Times: ”What if an influencer, or a brand, or an organization, could go from having passive followers to an active army? It’s like nothing that’s been offered before.” Did she mention they power Lean In circles?