Feed

Metadvertising

By Jessica Roy 10/22/12 9:24am

Metadvertising

(Screencap: YouTube)

Your Obnoxious Tweet Could Now Make It Into a TV Commercial

Shooting off some borderline-rude half-baked review of a product or service is kind of a Twitter rite of passage; the platform would simply cease to exist if crochety tweets were suddenly outlawed. Now, the Wall Street Journal reports that your anti-iPhone 5 tweets are actually being used by competitors to mount compelling advertising campaigns. Hey, at least you’re not just shouting into a void? (You’re mostly shouting into a void.) Read More

By Adrianne Jeffries 9/20/11 2:10pm

Metadvertising

4th ave and 14th St., Union Square.

AdKeeper Now Wants People to Keep Ads IRL

AdKeeper, the very well-funded New York startup from About.com’s Scott Kurnit, aims to better the banner ad. The idea is that people will clip ads like coupons, save ads like YouTube videos to watch later, and so on, thus generating “engagement” and perhaps “ROI” and also creating jobs for the creatives from firms like Wieden + Kennedy who can be set loose to make keepable ads. But today we saw something that made us question whether we had AdKeeper all wrong: a poster ad in Union Square. For AdKeeper. With a QR code. So you can … keep it. What? Read More