The Unreasonable Application

Mr. Phoenix.

Jordan Phoenix is a personal development coach and social entrepreneur in New York City. He is the director and founder of Project Free World. 

What’s the most unreasonable thing you’ve ever tried to do?

According to best-selling author Tim Ferriss, shooting for unrealistic goals is the best way to go. He believes the competition is much less fierce that way, as only a small handful of souls will actually be brave enough to believe that they are capable of achieving such feats.

For the past 72 hours, I have been racing the clock to complete an “Unreasonable Challenge” of my own.

You see, this very article that you are reading right now is part of my application process for a chance to join the Unreasonable Institute team in Boulder, Colorado. They are an international startup accelerator that essentially provides high-impact entrepreneurs with everything they need to turn good ideas into highly successful, socially conscious enterprises. Read More


Wife of New York Senate Hopeful Marc Cenedella Is No Stranger to Blogging Controversy Herself

Brian Dorsey Studios via

Sen. Kirsten Gillibrand roundly admonished TheLadders CEO Marc Cenedella yesterday following a New York Times story about content pertaining to women, sex, and drugs on his personal blog—or at least a blog that featured a giant photo of him and the tagline “The personal blog of Marc Cenedella.” As politics wonks will note, Mr. Cenedella, an anti-tax activist, is a likely Republican challenger to Ms. Gillibrand’s seat in the Senate.

A spokesman for TheLadders quickly responded that the posts in question, such as one that advocated for a holiday where women offer free oral sex along with a steak dinner, were not actually written by Mr. Cenedella, calling it a “staging site [that] contained testing content from a wide variety of sources, including spam from automatic spiders.”

Nonetheless, it wasn’t the first time that the Cenedella family has been in the news for its personal blogs. A source informed Betabeat that Mr. Cenendella’s wife Angela Cenedella, née Angela Kim, is the author of the popular lifestyle blog Vie Society, known for its unapologetically girly take on the luxe life and coining terms like “moopig” and “amazeballoons.Read More