
Foursquare Makes a Bid for Revenue With Promoted Updates: ‘Search Ads for the Real World’
When they’re not building goofy Tumblrs peppered with insidery engineering jokes, the folks at Foursquare are apparently hard at work assembling their first big cash-cow feature. It’s called promoted updates and it could be a real moneymaker for the local check-in app.
Promoted updates are very similar to local updates, a feature the company released last week, which allow businesses to easily update customers on specials and news. Now, businesses can pay for promoted updates to be displayed to a user based on their Explore tab history and location. Read More
