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Love in the Time of Algorithms

Love in the Time of Algorithms

‘Invisible Boyfriend’ Helps You Expertly Fake Being In a Relationship

Haven't found The One? You can now pretend you have. (Getty)

With Valentine’s Day fast approaching, countless singletons are no doubt gearing up to respond to that dreaded question from parents, grandparents and other nosy relatives: “So, are you seeing anyone?”

Instead of trying to justify your single status to your crotchety aunt, there’s also another option—downloading an Invisible Boyfriend or Girlfriend, which launched today from private to public beta.

Yep, we’re for real. The apps, founded by St. Louis’s Matthew Homann and Kyle Tabor, let users pay for “believable social proof” that they’re in a relationship. They generate everything from photos and meet-cutes to text messages and actual voicemails—all of them totally fake, but also totally realistic. Read More

Love in the Time of Algorithms

Everyone Talked About ‘Zumba’ and ‘Frozen’ on Match.com This Year

Everyone on Match.com, apparently. (Wikimedia Commons)

The end of the year is an important time for reflection—particularly about how utterly basic everyone on online dating sites has apparently become.

Never ones to pass up an opportunity to share absurd dating stats, Match.com has just released its 2014 Year in Review report. Reading the stats about what people are writing on their profiles, we’re starting to think the site was doling out free pumpkin spice lattes to anyone who signed up. Read More

Love in the Time of Algorithms

‘Wevorce’ Bringing Amicable Divorces to New York and New Jersey

Amicable divorces this way. (Vimeo)

Divorce has traditionally been a messy and painful process, riddled with battles for custody and arguments over finances. Thankfully, there’s a startup dedicated to making divorces more amicable—and unsurprisingly, they’ve been extremely successful.

Launched in 2013 at Y Combinator, Wevorce connects families with a trained divorce professional who can help them stay out of court, and complete their divorce proceedings as peacefully as possible. Wevorce’s network of experts also helps couples solve other divorce-related entanglements, like splitting finances and co-parenting children. Read More

Love in the Time of Algorithms

Steve Harvey Created a Dating Site to Help Women ‘Become More Dateable’

Match CEO and Delightful CLO (

There’s Tinder, X-rated Tinder, 3nder (Tinder for threesomes) and sites like Match.com and OkCupid, but Steve Harvey doesn’t think any of those are cutting it.

In an attempt to offer relationship-minded singles a better alternative to what’s currently online dating, the author and entertainer created Delightful.com, a website aimed to help users “find love and keep it.” Read More

Love in the Time of Algorithms

How Can Free Apps Earn Revenue Without Selling User Data? Provide Paid Features Users Actually Want

(Screengrab: Apple Store)

Popularity makes a number of free apps seems successful, but no mater how many downloads they’ve seen, the companies behind them are struggling to generate revenue. With tech giants facing backfire for selling user data, it’s the last thing the little guys want to do to put money in their pockets.

Reently, 3nder came face to face with this dilema. Since the app is facilitating threesomes and linking to users’ Facebooks (just like Tinder), users of the iOS app (and soon the Apple Watch app, too) are especially concerned about privacy. So instead of giving up their data, 3nder listened to their users and figured out a way to turn their wants — not their worst Big Data fears — into money. Read More

Love in the Time of Algorithms

Pinterest-Inspired Lesbian Dating App Dattch Finally Launches in US

Chatting and creeping on Dattch. (Photo via Dattch)

Online dating has become almost synonymous with dating as a whole — when was the last time someone you know went on a bona fide first date with a person they met in real life?

So it’s surprising that until Dattch came along, there wasn’t a single online dating site or app designed specifically for queer women. Sure, women who like women can use Tinder, OkCupid or even Grindr’s female version. But sometimes, these apps don’t connect gay women as well as they connect gay men and straight couples.

“When we took the straight structures and put women inside of it,” British founder Robyn Exton told Betabeat recently, “no one was really messaging each other and nothing was really working. It was about realizing that all of these dating structures that exist have all been created, basically, just for men.” Read More

Love in the Time of Algorithms

Match.com Partners With Mensa for Smart-People-Only Dating Club

Acclaimed Mensa member Lisa Simpson. (Image via grrrlbeat.com)

Taking a cue from incredibly niche dating sites like Gluten-Free Singles and Daily Diapers, Match.com has partnered with U.S. Mensa to ensure the most intelligent people in the country don’t have to waste their lives dating dum-dums.

The pairing consists of a few initiatives. For regular Match.com members, a new Mensa “badge” will be available in case they want to “express their interest in the High IQ organization,” a release says. Sounds like a relatively tactful way to express their interest in a mate with a high-paying job, but whatever. Read More

Love in the Time of Algorithms

Creepy Service Charges $1,500 to ‘Pimp’ Dudes’ Online Dating Profiles

Why use PDA when we could date her? (Screengrab: Tinder)

Finally, just what we’ve all been waiting for: a site that helps creepy dudes on Tinder be even creepier on Tinder.

Yesterday, we spotted The Daily Dot reporting on Personal Dating Assistance (or PDA — get it?), a site that offers to ghost write dating profiles for dudes with no game. Apparently, the service uses “science” to “pimp” men’s profiles, personalize their messages and even find the “highest quality” matches for them.   

Naturally, we decided to head over to PDA to see what all the hullabaloo was about. We wanted to get the inside scoop on the process, and maybe even sign up for, you know, the sake of #journalism. Read More