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Let's Go Shopping

Let's Go Shopping

Birchbox Opens Brick-and-Mortar Retail Store in Soho

The inside of the store. (Instagram)

You frequently see brick-and-mortar businesses start selling their wares on the interwebs, but it’s less common to see it work the other way around.

But that’s the case for Birchbox, the New York-based subscription service that sends customers monthly boxes of beauty and lifestyle products. The company — which scored $60 million in funding back in April — announced yesterday the opening of its first physical store in Manhattan’s Soho neighborhood, at 433 West Broadway. Read More

Let's Go Shopping

Everybody Is Doing Their Holiday Shopping Online Because Malls Are Terrible

RIP mall. (Photo: Flickr)

Let’s be blunt: malls terrify us. There’s dealing with the parking, the hour-long wait at the Cheesecake Factory (no we’re not sitting at the bar like heathens) and don’t get us started with the teens circling around the Wok N Roll samples like vultures. And apparently, the rest of America is starting to realize that because more and more people are doing their holiday shopping online.

The Seattle Times reports that online retailers are, *cough,* cashing in as new data reveals that they’re growing more quickly than their brick-and-mortar competitors. According to retail analysts, holiday sales now account for 40 percent of shopping done online–almost double from 2012. Read More