If last weekend’s Laguna Beach marathon wasn’t enough to quench your thirst for early-aughts era reality TV, perhaps this news fresh out of Ad Week will do the trick. Sources say that Twitter is looking to host an exclusive reality web series developed by one of the producers of fan favorite drama The Hills, delivered either as content tweeted and promoted in-stream, or on a standalone Twitter page like the company’s recent NASCAR promotion.
Despite the fact that the search tool still sucks, the current incarnation of the Twitter platform works well in conjunction with watching TV: Brands have long since adopted appending a hashtag to the bottom corner of a screen during a program. But actually helping to develop original content to serve up exclusively on Twitter is a whole other game. Read More