Topic:

Keeping On

Keeping On

Uber Gets New Logo, Preps for Europe Launch. But Is the Startup Phoning It In in New York?

NewUlogobig


On-demand car service Uber has had a bit of trouble seguing into New York and now even has competition on its tail in the upstart Groundlink. Betabeat broke the story that two of the three Uber employees resigned in September, just four months after the office opened. Now the company is gearing up for a launch in Europe (a landgrab for the mobile app enabled car service market) and this morning revealed a new logo. “Words that come to mind:¬†Distinguished, Efficient, Elegant, Convenient, Modern, Luxurious, Quality, Service, Baller, Like-Woah,” says Uber in the announcement. Read More