It’s hard out there for a startup, what with the tech talent crunch and all. A different kind of hardship than the one faced by America’s millions of underemployed, of course. But how are you going to recruit a programmer when Facebook can throw more money at almost any candidate worth having? At the seed-stage level, you’ll need more than the promise of equity and the ability to work from home.
Well, two well-funded companies have figured out one way to stand out from the pack: cutesy job postings!
This week, Nokia, the Finnish phone company currently taking a beating on its bottom line, was forced to pay back $420,000 for a broken deal to bring jobs to its former North American headquarters in Westchester.
The Empire State Development Corporation, a group responsible for moving companies to New York, had originally bestowed a $700,000 “Jobs Now” grant unto the smartphone maker back in 2006 when Nokia purchased a former IBM building in Harrison, New York, roughly 20 miles outside Manhattan. The problem was there were no “Jobs Later,” so to speak.