It's Zuck's World We're Just Living In It

It's Zuck's World We're Just Living In It

Facebook Attempts Profundity, Ends Up Explaining the Meaning of Chairs

Cover company. (Photo: Courtesy Bloomberg Businessweek)

Facebook has just reached its billionth monthly active user. On this momentous numerical occasion, the company has released its first “brand video,” which Mark Zuckerberg promptly posted to his timeline.

Zuck describes the video as a solemn affair: “We honor the everyday things people have always made to bring us together.”

The minute-and-a-half-long video, made by Portland-based ad agency Wieden & Kennedy*, that follows actually devotes 35 seconds to the virtues of chairs as social device. It then goes on to explain how these places to park your butt are just like Facebook, when you really think about it. Additional points of comparison: doorbells, airplanes, bridges. Read More

It's Zuck's World We're Just Living In It

Instagram and Its 5 Billion Photos Officially Welcomed Into the Facebook Fam

Founder Kevin Systrom across the street from Stumptown Roasters, because of course (Photo: Instagram)

Five months after Facebook announced that it would be acquiring Instagram for $1 billion in cash (yay!) and stock (hrmm), the social network is rolling out the welcome mat. The deal was held up by a Federal Trade Commission investigation into potential anticompetitive practices. The FTC approved the acquisition a couple weeks ago, concluding that the popularity of Instagram competitors (like Hipstamatic and Camera Awesome) compared to Facebook Camera meant that competition was thriving.

In its report, the Office of Fair Trading included the fact that Instagram didn’t have any revenue to speak of and didn’t have data on its users–misreading the situation entirely. As The Next Web noted: “That discounts, of course, the enormous contextual value of the location data recorded with each image, not to mention the facial recognition database that Facebook has been working on making second-to-none.” Read More

It's Zuck's World We're Just Living In It

All-Powerful Boss Lady Sheryl Sandberg Set to Publish a Book on Women and Leadership

Boss. (Photo:

Want some career advice from Sheryl Sandberg? Good news for those of you without an in–the Facebook COO has written a book about women and leadership. AllThingsD reports that Ms. Sandberg has signed a deal with the publisher Knopf, for something titled Lean In. It’s due to hit shelves sometime in 2013–presumably in the spring, so every single woman graduating from anything anywhere in America can receive a gift copy.

Perhaps we now have yet another reason she insists on leaving work at 5:30 on the dot every day? Read More

It's Zuck's World We're Just Living In It

Tech Execs Suddenly Wonder What They Hath Wrought

I'm busy, kid. (Photo:

If you’re reading this on your phone, maybe you should put the phone down and spend some time with your family/girlfriend/dog. Kidding! Keep reading Betabeat, please. 

However, the New York Times reports that an increasing number of Silicon Valley execs are starting to wonder whether maybe they should be telling you to step away from the Internet every once in a while. After getting us all well and truly hooked, they’re now pondering whether maybe the implications of constant connection aren’t as wholly utopian as they expected.

You don’t say. Read More