It's Zuck's World We're Just Living In It

It's Zuck's World We're Just Living In It

Facebook Execs Stop Just Short of Tap Dancing in Celebration of Mobile Revenue


Doesn’t it seem the Facebook IPO was just yesterday? And yet here we are at the company’s third earnings release, which brings promising news. In fact, we’re a little surprised the Facebook execs on the earnings call didn’t punctuate their remarks with jazz hands.

That’s because, 23 percent of the company’s $1.33 billion in Q4 ad revenue came from mobile. That’s a jump from Q3, when it was about 14 percent. And it’s a big jump from last year, when it was basically zero. Overall ad revenue was also up 40 percent.

“Today there’s no argument — Facebook is a mobile company,” crowed Zuck in this afternoon’s earnings call. Read More

It's Zuck's World We're Just Living In It

There Is No Opting Out of Facebook’s Graph Search


In the deluge of posts generated by Facebook’s impeccably-orchestrated “graph search” announcement, one teency little tidbit got obscured. Zuck’s potential advertising “goldmine” has no opt-out button. In fact, Quartz reports that Facebook made sure of that about a month before its big reveal.

On December 11, 2012, the following changes went into effect on Facebook’s privacy policy: Read More

It's Zuck's World We're Just Living In It

And the Mystical Magical Product Facebook Announced Was… Search

Sure, if you're into that kind of thing. (Photo: Screencap)

Today, Facebook hosted a big presser to reveal “what we’re been building.” This prompted breathless speculation but, much to our dismay, the big reveal was not Facebook for cars, introduced by Hasselhoff in full Knight Rider getup. Instead, it was “graph search.” Not to be confused with “web search,” it’s a better way for Facebook to leverage all the personal data you’ve willingly turned over.

Whee? Read More

It's Zuck's World We're Just Living In It

Facebook May Let You Pay Your Way Out of the ‘Other’ Inbox Purgatory

You know who. (Photo:

Mark Zuckerberg is on an absolute roll this week. First, he was forced to withstand abuse from scores of outraged Instagram users. Then, word escaped that Facebook is plotting the introduction of video ads (with autoplay!) into your newsfeed, inspiring at least one outraged user to threaten to flee into the waiting arms of Myspace.

And today, the company announced a new feature, currently being tested on a small group of users, that would make it easier for randos to reach you–and for you to reach randos. For a price, of course: Read More

It's Zuck's World We're Just Living In It

The Latest Victim of Instagram Rage: Poor Beast Zuckerberg

SO unfair to poor Beast, who is just doing his doggie best to herd that animal.

Mark Zuckerberg’s adorable moppet of a puppy is all grown up and herding sheep these days, it seems. But even his charming resemblance to a dirty mop can’t keep him safe from the Instagram backlash.

Three days ago, Facebook founder posted an Instagram image of his canine companion chasing a barnyard animal. The first comments were limited to Beast’s cuteness. But when TOSgate erupted, the photo of the magnificently filthy monster was flooded with comments from infuriated Instagram users, venting their rage at the man they consider directly responsible for Instagram’s new terms of service. Read More

It's Zuck's World We're Just Living In It

And Now Facebook Reportedly Wants to Put Video Ads In Your Newsfeed–With Autoplay


Gets it. (Photo: Facebook.)

Caught your breath from Instarage yet? We sure hope so, because here comes another move that’s sure to inspire another round of e-riots on Planet Zuck. Ad Age reports that Facebook is prepping to launch video ads by April of next year. They’ll appear both on the desktop and mobile versions of the site.

Worst of all, sources tell Ad Age they’ll be set to autoplay. Bold move, Mark! Facebook might even enable the audio, which would probably be the most annoying thing Mr. Zuckerberg has done since, well, ever. Read More

It's Zuck's World We're Just Living In It

Heads Up, Instagram Users: Soon All Your Data Will Belong to Zuck

Zuck. (Photo:

Bad news for anyone paranoid about what Facebook might do with his data: VentureBeat reports that as of January 16, Instagram and Facebook will begin sharing information. Resistance is futile; your data will be assimilated. “We’ve learned that by being able to share insights and information with each other, we can build better experiences for our users,” writes the company in an update of its privacy policy and terms of service.

Guess what that means! All the data points you’re generating with your use of Instagram are now available for Facebook to use in whatever it’s up to these days.  Read More

It's Zuck's World We're Just Living In It

Don’t Listen to Anyone Who Tells You Facebook is Going to Charge

This is a thing that is bullshit. (Photo: Sophos)

As per the good scam-and-spam-fighting folks at Sophos, there’s a new hoax making the rounds on Facebook. Or rather, an old hoax has resurfaced, slightly modified and fueled by the never-ceasing underlying fear that one day, Facebook will begin charging access to the social network.

Anything but that! Don’t make us pay to look at pics of high school classmates’ wedding photos!

The message in question blares in all caps: Read More