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It's Who You Know

It's Who You Know

After Perks, Klout Tries Gamification To Get You to Care About Your Social Media ‘Influence’

Screen shot 2012-02-17 at 4.27.57 PM

In an email to members today, Klout, everyone’s favorite dubiously scientific social influence analyzer/punching bag announced it would be teaming up with Badgeville, a gamification platform that lets companies like eBay, Samsung, and Dell find and reward engaged customers with badges, tokens and online prizes.

By integrating Klout’s “influence ranking technology,” Badgeville will now, in theory, be able to help those brands figure out which loyal users have more influence and reward them accordingly. Judging by our latest Klout score, this only works for Betabeat if there’s a brand out there interesting in courting someone who influences 2,000 people on topics like “Blogging, Stanford University, Reddit.” That has to at least qualify us for a “Nerd” badge or something, right? What about “People who spend too much time in front of screens”? Read More

It's Who You Know

Oh Kool, Kleiner Perkins Leads Klout’s $30 M.-ish Round of Kapital

Outting Ben's Klout score instead of our own.

Open secrets have a way of getting out eventually. Betabeat first reported the scuttlebutt that Klout was closing in on a round of funding in October and now AllThingsD has confirmation from Klout. The social influence measuring service admits that Series C round everyone had an inkling about did indeed close in November.

CEO Joe Fernandez said Kleiner Perkins, which lead the startup’s $8.5 million Series B round in January, also lead this round with KPCB partner Chi-Hua Chien joining the board. Although Mr. Fernandez wouldn’t comment on the price or valuation, multiple sources, including Business Insider, are reporting that it was a $30 million round, which put the company at a $200 million valuation. Read More

It's Who You Know

PeerIndex, Europe’s Answer to Klout, Talks Social Media’s Role in Credit Scores

Mr. Dickert.

PeerIndex, a London-based startup that scores social authority on a 1 to 100 scale, just released its “most influential non-celeb voices this year” list. Top of the heap? Kara Swisher, London blogger Umair Haque, technoblogger Robert Scoble and Brooklyn’s very own creative curator, Maria Popova.

Betabeat caught up with PeerIndex CTO Sanford Dickert, an occasional New Yorker, to ask about PI’s take on the trend of banks experimenting with the social graph as a metric for determining creditworthiness.

It’s something PI is aware of and has looked into, Mr. Dickert said, although it’s not necessarily on the startup’s roadmap. “Klout and PeerIndex and everyone, we’re just starting out. We’re about a year in right now but there’s been research in this area for now over five years,” the jetsetting Mr. Dickert told Betabeat over the phone from Barcelona. Read More

It's Who You Know

As Banks Start Nosing Around Facebook and Twitter, the Wrong Friends Might Just Sink Your Credit

wonderful life

Let’s take a trip with the Ghost of Christmas Future. The year is 2016, and George Bailey, a former banker, now a part-time consultant, is looking for a 30-year fixed-rate mortgage for a co-op in the super-hot neighborhood of Bedford Falls (BeFa). He has never missed a loan payment and has zero credit card debt. He submits his information to the online-only PotterBank.com, but halfway through the application process, the website asks for his Facebook login. Then his Twitter. Then LinkedIn. The cartoon loan officer avatar begins to frown as the algorithm discovers Mr. Bailey’s taxi-driving buddy Ernie was once turned down by PotterBank for a loan; then it starts browsing his daughter Zuzu’s photo album, “Saturday Nite!” And what was this tweet from a few years back: “FML, about to jump off a goddamn bridge”? Read More