Betterment, the online investment manager for individuals that TechCrunch named “New York’s Best Startup” in 2010, just announced it’ll be delivering more for less. The startup introduced individual retirement accounts, or IRAs, in addition to its investing accounts, and changed to a lower fee structure at the same time. Betterment—a portmanteau of “better” and “investment”—charges users a percentage of assets under management; it has 10,000 paying users and 20,000 subscribers, founder and CEO Jon Stein told Betabeat.
With 13 employees in its Soho office, that’s a pretty efficient company. Mr. Stein, a Certified Financial Analyst whose background is in investing and retail banking, wants Betterment’s customers to manage their money efficiently as well. “Think of it as Apple meets Vanguard,” he told Betabeat by phone last week. “A slick, intuitive interface on a smart investing backend.” Read More