Internet Famous

Internet Famous

Gamers Drove Minecraft Creator ‘Notch’ Out of Gaming

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So the rumors were true: Microsoft bought Minecraft developer Mojang for $2.5 billion. Original fans of the game are buzzing with concern that their beloved indie game is destined for ruin — as they are wont to do — and major tech publications are no doubt preparing their lengthy analyses of the business implications. But the man who should be at the center of attention has chosen to bow out completely.

Minecraft creator Markus “Notch” Persson published a farewell letter on his personal site yesterday called “I’m leaving Mojang.” In it, he anticipates the post-buyout community firestorm, and says that’s he’s done being a “symbol of some perceived struggle” for the soul of indie gaming. Yes, he may have an enormous pile of money now, but Mr. Persson was never asking for meteoric fame, or to belong to a cause. He just wanted to make a cool game. Read More

Internet Famous

Steve Wozniak Has a Cold

Mr. Wozniak. (Photo:

There is a certain level of unenviable überfame at which every utterance and twitch merits a headline. Steve Jobs sent an email! Mark Zuckerberg wore a hoodie! On this plane of celebrity, every step is a statement.

Apple cofounder Steve Wozniak is one such überfamous personality. (We even covered the time he made $781 working from home.) Essentially retired, Mr. Wozniak, or Woz, as he’s lovingly called, is good-natured enough not to mind being used as a proxy for the tight lips at Apple. He also has a low filter between his brain and his mouth. Repeatedly shunned by his former cofounder, Mr. Wozniak continued to speak out—about the white iPhone, about Bing, about whatever—and made multiple appearances on reality TV. We noticed that today, the Woz is featured in no fewer than three stories on Google News, partly due to a speaking tour in Australia. Roundup time! Read More

Internet Famous

Why Twitter Shut Down the Fame Game

Mr. Ludwin (Twitter)

The Twitter game Fame launched just a few weeks ago, but it appears the game’s 15 minutes of fame are already up. In a tweet sent yesterday, the team announced that Twitter planned to shut down the game because it violates its Terms of Service agreement.

As we reported in March, the Fame game gave us all a chance to feel like Lady Gaga for a day. Sign up to play, and you’re immediately entered into a lottery with a new winner daily. When your name is drawn, all Fame players automatically follow you, and you get a chance to prove why they should continue to follow you once your turn is over. But no longer–apparently the game violated the “spirit” of Twitter’s Terms of Service. Read More

Internet Famous

Fame Game Is Like the Holy Grail of Twitter Filled With Instant Social Juice

Mr. Ludwin. (Twitter)

Adam Ludwin, a two-time entrepreneur and now a principal at RRE Ventures, is a fame monster, in that he’s looking for Lady Gaga-level fame. But he wants to share it with you, too. The affable Mr. Ludwin, along with Big Human developers Rus Yusupov and Dominik Hofmann, created a Twitter-based fame game that we predict will soon have all your followers spamming your timeline for invites.

Fame, the game, is brilliant in its simplicity. The goal is to make everyone as Twitter famous as Lady Gaga, for a day. This is accomplished via a mass follower agreement: sign up to play, and you’re entered into a lottery that selects a new winner every day. On the day you win, everyone else playing will automatically follow you for 24 hours. Right now that’s a 976-follower boost and a chance to convince everyone to keep you. Long Island Radio deejay Astra, today’s winner, saw her follower count go from 5,000 to 5,172. Read More

Internet Famous

Foursquare Co-Founder Naveen Selvadurai Tries His Hand at Jewelry Modeling


First came the Dens and Naveen’s Gap billboard, then David Karp’s Uniqlo ad, and now the photogenic founders of New York startups are showing in jewelry campaigns.

A new black-and-white series of portraits from DANNIJO, the social media savvy jewelry line, features both Foursquare’s Naveen Selvaduari (well, his hand at least) and LearnVest’s Alexa von Tobel, along with celebrities like Questlove. Read More