There are limits on how much your social media presence should reflect your personal brand. For starters: It’s probably best not to brag about your highly illegal drug-dealing activities. On Friday, the NYPD announced it had arrested 41 alleged gang members after one of their higher ranking kingpins, Adrian Rivera, boasted online about his expansive door-to-door cocaine-dealing service.

Police began their investigation two years ago, when undercover officers began purchasing cocaine from Rivera. The only identifying information they had was his nickname, “Ace.” So, the force began trawling the Internet for his Facebook and Instagram accounts, where they discovered pictures of him living the high life of partying with strippers and flashing gang symbols. Read More