A little less than a year after being acquired by Skype for an estimated $80 million, GroupMe’s* founders Jared Hecht and Steve Martocci are still in startup mode. Today the company released “Experiences by GroupMe,” the biggest expansion beyond its core group messaging function.
The service, which was released to select New York users this morning, offers groups of friends a handpicked list of events like, say, a concert, dinner, or UCB improv showcase in Central Park. Each event comes with an “I want to do this” button and lets users create a landing page with a unique URL to recruit friends to sign up. Experiences then lets you split the bill–using standard Visa, Amex, and Mastercard options that won’t charge your card until all the spots have been reserved. Better still, GroupMe builds a group around the event for you to communicate with everyone who’s attending.
“We own the experience end-to-end,” Mr. Hecht told Betabeat over the phone. Read More