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		<title>People Will Think Less of You When You Show Them Your BlackBerry Z10</title>

		<comments>http://betabeat.com/2013/03/people-will-think-less-of-you-when-you-show-them-your-blackberry-z10-david-shapiro/#comments</comments>
		<pubDate>Tue, 19 Mar 2013 11:50:34 -0400</pubDate>
					<link>http://betabeat.com/2013/03/people-will-think-less-of-you-when-you-show-them-your-blackberry-z10-david-shapiro/</link>
			<dc:creator></dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=82293</guid>
		<description><![CDATA[<p><a href="http://nyobetabeat.files.wordpress.com/2013/03/lseries_black_eng_front_4glte1-1.jpg"><img class="alignleft size-medium wp-image-82302" alt="lseries_black_eng_front_4glte1 (1)" src="http://nyobetabeat.files.wordpress.com/2013/03/lseries_black_eng_front_4glte1-1.jpg?w=300" width="300" height="240" /></a>In 2006, I came to college and I had a flip phone, which did not make me feel inadequate because in 2006, almost every other college student had a flip phone, except this one kid in my French class who was very tall and thin and an American Apparel model.</p>
<div>
<p>His father founded a major American novelty restaurant chain, and he brought his skateboard into class every day (he skateboarded to class), and he was the first person to make me feel inadequate for having a flip phone (actually not the first to make me feel inadequate about not being able to skateboard), even though he was really friendly to me.</p>
<p>He had a BlackBerry 8700c, and I thought, like, "Why would a freshman in college need a cell phone that costs like $86/month? He must be important," because the only other person I knew who had a BlackBerry was my ex-girlfriend's dad who worked for Citibank (also important).<!--more--></p>
<p>Not to be hyperbolic, but every single person who had a BlackBerry in 2006 was an important person. This was obvious because they needed to be equipped with push email on-the-go and needed to be able to send ten emails in three minutes with a QWERTY keyboard, and could either afford the plan or were given a BlackBerry by work. Other people who wanted smartphones but were not important had phones like the Motorola Q, which was so laggy that you could press the tile to open the Internet Explorer program, pee, and then come back and it would be almost ready for you to enter a URL. (I had that before I got a BlackBerry.)</p>
<p>Whenever people cite to BlackBerry's glory days, they cite to 2006, the year I came to college and the BlackBerry 8700 was BlackBerry's flagship phone, Webster's dictionary made "CrackBerry" its <a href="http://crackberry.com/crackberry-2006-word-year">word of the year</a>, and my permanent mental impression of BlackBerry was formed.</p>
<p>Like baby boomers who will never hear an album as good as <i>Sgt. Pepper</i>, for me, the BlackBerry 8700 is not only a good phone, but actually the best phone of all time. Obviously its features are trumped by every current phone, but if Babe Ruth stepped on the field during spring training this year, he would be an overweight alcoholic smoker, and we still generally agree that he is the greatest baseball player of all time.</p>
<p>The reception is great, the keyboard is unparalleled by any phone that came before or since, the interface is so fast, the thick plastic screen was very difficult to crack, the clickwheel was an accurate and reliable mechanism, the speaker phone was extremely loud, and everything worked like it should. The battery life was like when the <a href="http://en.wikipedia.org/wiki/Hanukkah" target="_blank">menorah</a> at the Second Temple miraculously burned for eight days even though the Maccabees only had enough oil for one day. Obviously you couldn't do very much on it, but Twitter didn't even exist yet. Everything important people needed to do can still be done on that BlackBerry.</p>
<p>The next year, obviously, the iPhone came out and RIM appeared unworried, relying on the theory that important/nonfrivolous people would continue to pay handsomely for their products because only frivolous people would like to touch big colorful tiles with their fingers and not give a shit if their email wasn't secure, or it took an extra few minutes for an email to reach them, or if it was so annoying to type anything of length on a touchscreen that you just gave up. RIM's theory failed and now BlackBerry is on the verge of extinction.</p>
<p>People are very disdainful and condescending about BlackBerry now, I guess because it seems like anyone who would still have a BlackBerry is defective because they did not understand that they should get an iPhone or they do not have enough money for an iPhone.</p>
<p>Are people looking down on BlackBerries, and the people who use them, as a proxy for resentment for people who are poor? Remember, for example, during the London riots in the summer of 2011 when there was a lot of "looting" and "BlackBerry messenger played a key role," according to the <em><a href="http://www.guardian.co.uk/media/2011/aug/08/london-riots-facebook-twitter-blackberry" target="_blank">Guardian</a></em> (and <a href="http://www.google.com/trends/explore#q=blackberry%20messenger&amp;geo=GB&amp;cmpt=q" target="_blank">the entire press corps of England</a>). The subheading on that <em>Guardian</em> story: "Police looking on Facebook and Twitter for signs of unrest spreading will have missed out--they should have watched BBM." You don't have to assemble a task force of semiotics professors to understand what is going on when people talk about BlackBerry.</p>
<p>Anyway, I gave up on my BlackBerry and got a Galaxy Note last summer, partially because no BlackBerry was ever as magical as the 8700 and partially because I no longer wanted to be treated in the particular way people treat you when they see you take out your BlackBerry. (<a href="https://twitter.com/fucktyler/status/187541420024926209" target="_blank">I wish somebody had told me Android is only a half-step up</a>.) But last week, I used an BlackBerry Z10. It was from AT&amp;T, and the publicist specifically asked me to mention that I was using an AT&amp;T BlackBerry in my review, so that's why I put this sentence in. Everyone I showed it to laughed at it because it was a BlackBerry. But because this is technically a review of the Z10, I will tell you that it is a very pleasant phone.</p>
<p>First, it feels very nice in the hand. A good weight. The interface is smooth, the reception is very good and calls sounded great, the on-screen keyboard is the best on-screen keyboard I've ever used. The camera takes acceptable photos but has this definitely sweet feature that allows you--if you take a photo of people and they've been waiting for you to take the picture for so long that their smiles start to droop and they are no longer <a href="http://www.wikihow.com/Smize" target="_blank">smizing</a>--to slide back-and-forth in time to move the photo to the moment at which people in the photo <i>are</i> smizing. I don't really use apps so read some other review if you want to find out about apps. The battery life leaves something to be desired.</p>
<p>But unfortunately, barring some shift in public perception, you will be made to feel inadequate for still using a BlackBerry, so you should get an iPhone. I'm not joking or being facetious, and it doesn't matter how good the BlackBerry is. The BlackBerry Z10 could have been handed down to by God himself, like you are Moses and the Z10 is the sacred tablets and your apartment is Mount Sinai, and I would still suggest you not get it. No Snapdragon processor could erase how people will perceive you for carrying this thing.</p>
<p>You deserve to be happy and to be treated well, and it is impossible to know which doors you are closing for yourself when you take out a phone that is not an iPhone and someone sees it. Maybe it will be your date, your job interviewer, or the cutie you see on the subway platform in the morning. You may say to yourself, "I wouldn't want to date a person, or have a boss, who thinks less of me because I carry the 'wrong' cell phone," but, as <a href="http://mythfolklore.net/aesopica/images_crane/9.jpg" target="_blank">this drawing</a> illustrates, the grapes of disappointment are always sour:</p>
<p style="text-align:center;"><a href="http://nyobetabeat.files.wordpress.com/2013/03/image-5.png"><img class=" wp-image-82304 aligncenter" alt="image (5)" src="http://nyobetabeat.files.wordpress.com/2013/03/image-5.png" width="599" height="591" /></a></p>
<p>Don't be that fox. You can get an iPhone 4S for $30 per month from Virgin Mobile (you have to buy the phone outright, but you save a ton on the contract) and it doesn't have a Virgin Mobile logo on it, so nobody will know you are not using Verizon or AT&amp;T. You think I am joking, but I am not. People are judging you very severely for the kind of cell phone you carry and the kind of cell phone service you have, so it is critical to have the right kind of cell phone (and the right cell phone service, unless nobody can see the logo, in which case it doesn't matter).</p>
<p>It is impossible to type these words without seeming sarcastic, but if you can lighten the oppressive burden of human existence by not having the kind of cell phone that will make people think less of you, why wouldn't you do that?</p>
<p><em><a href="http://betabeat.com/author/david-shapiro/">David Shapiro</a> is the pseudonym of a law student in New York City. He has a book coming out in 2014. He writes at <a href="http://www.pitchforkreviewsreviews.com/" target="_blank">www.pitchforkreviewsreviews.com</a>.</em></p>
</div>
]]></description>
		<content:encoded><![CDATA[<p><a href="http://nyobetabeat.files.wordpress.com/2013/03/lseries_black_eng_front_4glte1-1.jpg"><img class="alignleft size-medium wp-image-82302" alt="lseries_black_eng_front_4glte1 (1)" src="http://nyobetabeat.files.wordpress.com/2013/03/lseries_black_eng_front_4glte1-1.jpg?w=300" width="300" height="240" /></a>In 2006, I came to college and I had a flip phone, which did not make me feel inadequate because in 2006, almost every other college student had a flip phone, except this one kid in my French class who was very tall and thin and an American Apparel model.</p>
<div>
<p>His father founded a major American novelty restaurant chain, and he brought his skateboard into class every day (he skateboarded to class), and he was the first person to make me feel inadequate for having a flip phone (actually not the first to make me feel inadequate about not being able to skateboard), even though he was really friendly to me.</p>
<p>He had a BlackBerry 8700c, and I thought, like, "Why would a freshman in college need a cell phone that costs like $86/month? He must be important," because the only other person I knew who had a BlackBerry was my ex-girlfriend's dad who worked for Citibank (also important).<!--more--></p>
<p>Not to be hyperbolic, but every single person who had a BlackBerry in 2006 was an important person. This was obvious because they needed to be equipped with push email on-the-go and needed to be able to send ten emails in three minutes with a QWERTY keyboard, and could either afford the plan or were given a BlackBerry by work. Other people who wanted smartphones but were not important had phones like the Motorola Q, which was so laggy that you could press the tile to open the Internet Explorer program, pee, and then come back and it would be almost ready for you to enter a URL. (I had that before I got a BlackBerry.)</p>
<p>Whenever people cite to BlackBerry's glory days, they cite to 2006, the year I came to college and the BlackBerry 8700 was BlackBerry's flagship phone, Webster's dictionary made "CrackBerry" its <a href="http://crackberry.com/crackberry-2006-word-year">word of the year</a>, and my permanent mental impression of BlackBerry was formed.</p>
<p>Like baby boomers who will never hear an album as good as <i>Sgt. Pepper</i>, for me, the BlackBerry 8700 is not only a good phone, but actually the best phone of all time. Obviously its features are trumped by every current phone, but if Babe Ruth stepped on the field during spring training this year, he would be an overweight alcoholic smoker, and we still generally agree that he is the greatest baseball player of all time.</p>
<p>The reception is great, the keyboard is unparalleled by any phone that came before or since, the interface is so fast, the thick plastic screen was very difficult to crack, the clickwheel was an accurate and reliable mechanism, the speaker phone was extremely loud, and everything worked like it should. The battery life was like when the <a href="http://en.wikipedia.org/wiki/Hanukkah" target="_blank">menorah</a> at the Second Temple miraculously burned for eight days even though the Maccabees only had enough oil for one day. Obviously you couldn't do very much on it, but Twitter didn't even exist yet. Everything important people needed to do can still be done on that BlackBerry.</p>
<p>The next year, obviously, the iPhone came out and RIM appeared unworried, relying on the theory that important/nonfrivolous people would continue to pay handsomely for their products because only frivolous people would like to touch big colorful tiles with their fingers and not give a shit if their email wasn't secure, or it took an extra few minutes for an email to reach them, or if it was so annoying to type anything of length on a touchscreen that you just gave up. RIM's theory failed and now BlackBerry is on the verge of extinction.</p>
<p>People are very disdainful and condescending about BlackBerry now, I guess because it seems like anyone who would still have a BlackBerry is defective because they did not understand that they should get an iPhone or they do not have enough money for an iPhone.</p>
<p>Are people looking down on BlackBerries, and the people who use them, as a proxy for resentment for people who are poor? Remember, for example, during the London riots in the summer of 2011 when there was a lot of "looting" and "BlackBerry messenger played a key role," according to the <em><a href="http://www.guardian.co.uk/media/2011/aug/08/london-riots-facebook-twitter-blackberry" target="_blank">Guardian</a></em> (and <a href="http://www.google.com/trends/explore#q=blackberry%20messenger&amp;geo=GB&amp;cmpt=q" target="_blank">the entire press corps of England</a>). The subheading on that <em>Guardian</em> story: "Police looking on Facebook and Twitter for signs of unrest spreading will have missed out--they should have watched BBM." You don't have to assemble a task force of semiotics professors to understand what is going on when people talk about BlackBerry.</p>
<p>Anyway, I gave up on my BlackBerry and got a Galaxy Note last summer, partially because no BlackBerry was ever as magical as the 8700 and partially because I no longer wanted to be treated in the particular way people treat you when they see you take out your BlackBerry. (<a href="https://twitter.com/fucktyler/status/187541420024926209" target="_blank">I wish somebody had told me Android is only a half-step up</a>.) But last week, I used an BlackBerry Z10. It was from AT&amp;T, and the publicist specifically asked me to mention that I was using an AT&amp;T BlackBerry in my review, so that's why I put this sentence in. Everyone I showed it to laughed at it because it was a BlackBerry. But because this is technically a review of the Z10, I will tell you that it is a very pleasant phone.</p>
<p>First, it feels very nice in the hand. A good weight. The interface is smooth, the reception is very good and calls sounded great, the on-screen keyboard is the best on-screen keyboard I've ever used. The camera takes acceptable photos but has this definitely sweet feature that allows you--if you take a photo of people and they've been waiting for you to take the picture for so long that their smiles start to droop and they are no longer <a href="http://www.wikihow.com/Smize" target="_blank">smizing</a>--to slide back-and-forth in time to move the photo to the moment at which people in the photo <i>are</i> smizing. I don't really use apps so read some other review if you want to find out about apps. The battery life leaves something to be desired.</p>
<p>But unfortunately, barring some shift in public perception, you will be made to feel inadequate for still using a BlackBerry, so you should get an iPhone. I'm not joking or being facetious, and it doesn't matter how good the BlackBerry is. The BlackBerry Z10 could have been handed down to by God himself, like you are Moses and the Z10 is the sacred tablets and your apartment is Mount Sinai, and I would still suggest you not get it. No Snapdragon processor could erase how people will perceive you for carrying this thing.</p>
<p>You deserve to be happy and to be treated well, and it is impossible to know which doors you are closing for yourself when you take out a phone that is not an iPhone and someone sees it. Maybe it will be your date, your job interviewer, or the cutie you see on the subway platform in the morning. You may say to yourself, "I wouldn't want to date a person, or have a boss, who thinks less of me because I carry the 'wrong' cell phone," but, as <a href="http://mythfolklore.net/aesopica/images_crane/9.jpg" target="_blank">this drawing</a> illustrates, the grapes of disappointment are always sour:</p>
<p style="text-align:center;"><a href="http://nyobetabeat.files.wordpress.com/2013/03/image-5.png"><img class=" wp-image-82304 aligncenter" alt="image (5)" src="http://nyobetabeat.files.wordpress.com/2013/03/image-5.png" width="599" height="591" /></a></p>
<p>Don't be that fox. You can get an iPhone 4S for $30 per month from Virgin Mobile (you have to buy the phone outright, but you save a ton on the contract) and it doesn't have a Virgin Mobile logo on it, so nobody will know you are not using Verizon or AT&amp;T. You think I am joking, but I am not. People are judging you very severely for the kind of cell phone you carry and the kind of cell phone service you have, so it is critical to have the right kind of cell phone (and the right cell phone service, unless nobody can see the logo, in which case it doesn't matter).</p>
<p>It is impossible to type these words without seeming sarcastic, but if you can lighten the oppressive burden of human existence by not having the kind of cell phone that will make people think less of you, why wouldn't you do that?</p>
<p><em><a href="http://betabeat.com/author/david-shapiro/">David Shapiro</a> is the pseudonym of a law student in New York City. He has a book coming out in 2014. He writes at <a href="http://www.pitchforkreviewsreviews.com/" target="_blank">www.pitchforkreviewsreviews.com</a>.</em></p>
</div>
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		<title>WE ARE OUTNUMBERED: The U.S. Now Has More Internet-Connected Devices Than People</title>

		<comments>http://betabeat.com/2013/01/we-are-outnumbered-the-u-s-now-has-more-internet-connected-devices-than-people/#comments</comments>
		<pubDate>Thu, 03 Jan 2013 10:45:22 -0400</pubDate>
					<link>http://betabeat.com/2013/01/we-are-outnumbered-the-u-s-now-has-more-internet-connected-devices-than-people/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=75538</guid>
		<description><![CDATA[<p><div id="attachment_75540" class="wp-caption alignleft" style="width: 310px"><a href="http://fbppc.com/opinion/facebooks-ios-update-its-about-time/" rel="attachment wp-att-75540"><img class="size-medium wp-image-75540 " alt="teenagers-and-iphones" src="http://nyobetabeat.files.wordpress.com/2013/01/teenagers-and-iphones.jpg?w=300" width="300" height="300" /></a><p class="wp-caption-text">Bowing to their new overlords (Photo: fbppc.com)</p></div></p>
<p>According to the Census Bureau's <a href="http://www.census.gov/main/www/popclock.html">population clock</a>, there are currently 315 million people in the United States. But the chance that any of them are talking to each other is pretty slim.<!--more--></p>
<p>That's because a <a href="https://www.npd.com/wps/portal/npd/us/news/press-releases/more-than-400-million-devices-are-connected-in-us-homes-according-to-the-npd-group/">new report</a> from NPD Group shows that gadgets that connect to the Internet now outnumber their American owners. Between tablets, video game consoles, Blu-ray disc players, computers, and smartphones, NPD estimates that there are 425 million devices in U.S. households. And that doesn't even take into account the growing <a href="http://www.aclu.org/blog/tag/domestic-drones">population of native American drones</a>!</p>
<p>Pretty sure we just lost our bargaining advantage in The Singularity, you guys.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_75540" class="wp-caption alignleft" style="width: 310px"><a href="http://fbppc.com/opinion/facebooks-ios-update-its-about-time/" rel="attachment wp-att-75540"><img class="size-medium wp-image-75540 " alt="teenagers-and-iphones" src="http://nyobetabeat.files.wordpress.com/2013/01/teenagers-and-iphones.jpg?w=300" width="300" height="300" /></a><p class="wp-caption-text">Bowing to their new overlords (Photo: fbppc.com)</p></div></p>
<p>According to the Census Bureau's <a href="http://www.census.gov/main/www/popclock.html">population clock</a>, there are currently 315 million people in the United States. But the chance that any of them are talking to each other is pretty slim.<!--more--></p>
<p>That's because a <a href="https://www.npd.com/wps/portal/npd/us/news/press-releases/more-than-400-million-devices-are-connected-in-us-homes-according-to-the-npd-group/">new report</a> from NPD Group shows that gadgets that connect to the Internet now outnumber their American owners. Between tablets, video game consoles, Blu-ray disc players, computers, and smartphones, NPD estimates that there are 425 million devices in U.S. households. And that doesn't even take into account the growing <a href="http://www.aclu.org/blog/tag/domestic-drones">population of native American drones</a>!</p>
<p>Pretty sure we just lost our bargaining advantage in The Singularity, you guys.</p>
]]></content:encoded>
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		<title>We Tried Out Necomimi&#8217;s Brainwave-Reading Cat Ears and They Freaked Out All of Our Coworkers</title>

		<comments>http://betabeat.com/2012/07/we-tried-out-necomimis-brainwave-reading-cat-ears-and-they-freaked-out-all-of-our-coworkers/#comments</comments>
		<pubDate>Mon, 23 Jul 2012 15:19:42 -0400</pubDate>
					<link>http://betabeat.com/2012/07/we-tried-out-necomimis-brainwave-reading-cat-ears-and-they-freaked-out-all-of-our-coworkers/</link>
			<dc:creator>Jessica Roy</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=55723</guid>
		<description><![CDATA[<p><div id="attachment_55744" class="wp-caption alignleft" style="width: 330px"><a href="http://nyobetabeat.files.wordpress.com/2012/07/cat-ears_o_gifsoup-com1.gif"><img class="size-full wp-image-55744" title="cat-ears_o_GIFSoup.com" src="http://nyobetabeat.files.wordpress.com/2012/07/cat-ears_o_gifsoup-com1.gif" alt="" width="320" height="240" /></a><p class="wp-caption-text">Robotic cat ears: very GIFable.</p></div></p>
<p>"What is <em>that</em>?" exclaimed <em>The Observer</em>'s managing editor as he passed by this reporter's desk and spotted an opened box that displayed a woman's face looking rather coy in a bizarre gadget. The box was for a set of <a href="http://en.necomimi.com/">cat ears</a> that read and interpret your brainwaves, and they were all the <a href="http://www.hollywoodlife.com/2012/07/18/necomimi-brainwave-cat-ears-headsets-rock-comic-con/">rage</a> at Comic-Con. We read so much about them that we asked their distributor, Nuerosky, if they'd be kind enough to send us a test pair. The ears arrived today in all of their glory, immediately horrifying/fascinating/annoying our coworkers.</p>
<p><!--more-->The ears go on your head like a headband, with a black plastic censor that stretches across your forehead and lays just above your left eyebrow. A big black battery pack that takes four AAA batteries protrudes from the left side of the headband, where a wire and a clip dangle. You're supposed to clip the thing to your left earlobe, which makes them hard to wear with earrings (sorry, ladies). Press the button on the battery pack and voila, you're ready to freak out anyone in your general vicinity.</p>
<p>As far as brainwave-reading goes, they work pretty well: when we were highly focused on something (like writing this blog post, for example), they perked up and wiggled back and forth. While listening to a coworker, they stood straight up. While zoning out, they drooped down, indicating that our brain had more or less become a blank slate. Everyone seated nearby could tell how we were feeling at any given moment, which is ostensibly the purpose of the ears, but also rather creepy. "Your boss can tell when you're not working!" pointed out a friend.</p>
<p>The ears themselves are not exactly the most comfortable accessory we've ever worn, but we imagine that they mostly exist for novelty's sake: They're perfect for a party trick, or for scaring your kids or just to pass around for amusement between friends. We couldn't stand having them on for more than 15 minutes at a time, because the animatronic noises they make when reading your brainwaves, combined with how tight the headpiece was on our (apparently huge) head, made them rather uncomfortable and distracting.</p>
<p>But! They were totally awesome and fun to use. We can't begrudge anyone their $100 gadgets. Alas, we're pretty devastated that we have to send them back. We might have to ask for a pair for our birthday.</p>
<p><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='640' height='390' src='http://www.youtube.com/embed/vw1NpidV3uA?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span></p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_55744" class="wp-caption alignleft" style="width: 330px"><a href="http://nyobetabeat.files.wordpress.com/2012/07/cat-ears_o_gifsoup-com1.gif"><img class="size-full wp-image-55744" title="cat-ears_o_GIFSoup.com" src="http://nyobetabeat.files.wordpress.com/2012/07/cat-ears_o_gifsoup-com1.gif" alt="" width="320" height="240" /></a><p class="wp-caption-text">Robotic cat ears: very GIFable.</p></div></p>
<p>"What is <em>that</em>?" exclaimed <em>The Observer</em>'s managing editor as he passed by this reporter's desk and spotted an opened box that displayed a woman's face looking rather coy in a bizarre gadget. The box was for a set of <a href="http://en.necomimi.com/">cat ears</a> that read and interpret your brainwaves, and they were all the <a href="http://www.hollywoodlife.com/2012/07/18/necomimi-brainwave-cat-ears-headsets-rock-comic-con/">rage</a> at Comic-Con. We read so much about them that we asked their distributor, Nuerosky, if they'd be kind enough to send us a test pair. The ears arrived today in all of their glory, immediately horrifying/fascinating/annoying our coworkers.</p>
<p><!--more-->The ears go on your head like a headband, with a black plastic censor that stretches across your forehead and lays just above your left eyebrow. A big black battery pack that takes four AAA batteries protrudes from the left side of the headband, where a wire and a clip dangle. You're supposed to clip the thing to your left earlobe, which makes them hard to wear with earrings (sorry, ladies). Press the button on the battery pack and voila, you're ready to freak out anyone in your general vicinity.</p>
<p>As far as brainwave-reading goes, they work pretty well: when we were highly focused on something (like writing this blog post, for example), they perked up and wiggled back and forth. While listening to a coworker, they stood straight up. While zoning out, they drooped down, indicating that our brain had more or less become a blank slate. Everyone seated nearby could tell how we were feeling at any given moment, which is ostensibly the purpose of the ears, but also rather creepy. "Your boss can tell when you're not working!" pointed out a friend.</p>
<p>The ears themselves are not exactly the most comfortable accessory we've ever worn, but we imagine that they mostly exist for novelty's sake: They're perfect for a party trick, or for scaring your kids or just to pass around for amusement between friends. We couldn't stand having them on for more than 15 minutes at a time, because the animatronic noises they make when reading your brainwaves, combined with how tight the headpiece was on our (apparently huge) head, made them rather uncomfortable and distracting.</p>
<p>But! They were totally awesome and fun to use. We can't begrudge anyone their $100 gadgets. Alas, we're pretty devastated that we have to send them back. We might have to ask for a pair for our birthday.</p>
<p><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='640' height='390' src='http://www.youtube.com/embed/vw1NpidV3uA?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span></p>
]]></content:encoded>
		<wfw:commentRss>http://betabeat.com/2012/07/we-tried-out-necomimis-brainwave-reading-cat-ears-and-they-freaked-out-all-of-our-coworkers/feed/</wfw:commentRss>
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			<media:title type="html">jroyobserver</media:title>
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		<title>With iPhone Theft on the Rise, Protect Your Bubble&#8217;s Gadget Insurance Hopes to Break Into New York</title>

		<comments>http://betabeat.com/2012/03/with-iphone-theft-on-the-rise-protect-your-bubbles-gadget-insurance-hopes-to-break-into-new-york/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 15:30:23 -0400</pubDate>
					<link>http://betabeat.com/2012/03/with-iphone-theft-on-the-rise-protect-your-bubbles-gadget-insurance-hopes-to-break-into-new-york/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=31501</guid>
		<description><![CDATA[<p><a href="http://www.betabeat.com/2012/03/07/with-iphone-theft-on-the-rise-protect-your-bubbles-gadget-insurance-hopes-to-break-into-new-york/pyb_logo_strap-cmyk-purple_blue-no-tag/" rel="attachment wp-att-31505"><img class="alignleft size-medium wp-image-31505" style="margin: 5px 10px;" title="PYB_Logo_strap-CMYK-Purple_Blue no tag" src="http://nyobetabeat.files.wordpress.com/2012/03/pyb_logo_strap-cmyk-purple_blue-no-tag.jpg?w=400&h=135" alt="" width="400" height="135" /></a>The last time Betabeat got mugged (8pm in the West Village by a couple of jerkoff hipsters!), smartphones hadn't really been invented yet. Or maybe they had, but we didn't have enough disposable income to buy one. If we lost our iPhone today, however, we would be be, in a word: screwed. Not that we're doing anything about it. Despite ample warnings about <a href="http://www.brooklynpaper.com/stories/34/46/wb_94blot_2011_11_18_bk.html">the bike thieves of Brooklyn</a> and <a href="http://articles.nydailynews.com/2011-12-06/news/30483596_1_thieves-cell-phones-smartphones">subway iPhone pilferers</a>, we pretty much walk around with it in our hands all the time. In short, except for our stingy streak, we're probably <a href="http://us.protectyourbubble.com/">Protect Your Bubble</a>'s ideal customer.<!--more--></p>
<p>Yesterday, the UK company <a href="http://us.protectyourbubble.com/">launched stateside</a> with the hope that America's obsession with its gadgets means they might willing to start insuring them beyond whatever warranty you pay for point-of-sale. Starting at $2.99/month (iPhones are $7.99/month; iPads are $9.99/month), the company's policies protect against things like mechanical breakdowns, accidental water damage, and theft and promises a new device mailed to your door within 24 hours of filing a claim for a phone or tablet. The company also offers a lock/wipe/locate feature that lets you remotely secure your data or track down a device to within four square meters.</p>
<p>Protect Your Bubble is actually startup that "sits under" Assurant Solutions, a division of Assurant, the global insurance company headquartered in New York, said president Stephen Ebbett, when he stopped by Betabeat's offices last week. Since launching, Protect Your Bubble has already sold 400,000 policies in the UK and hopes to improve on that growth here. "We see New York as a fantastic opportunity because people are constantly on the go and carrying two gadgets at least," he said. In order to keep up with the 24-hour turnaround time, the company has a big distribution center in York, Pennsylvania. Mr. Ebbett's own office is also chock-a-block with the stuff. "They call it Aladdin's Cave-lots of nice gadgets up there," he said proudly.</p>
<p>If your phone is damaged (they cover Androids too), along with the new device, Protect Your Bubble sends you an envelope so that all you have to do put the phone in and mail it back. The company then salvages the damaged phones for parts. And what if someone doesn't mail it back? Do they send in the hounds?  "We ask them nicely and probably give you a friendly reminder call," he said.</p>
<p>As another friendly gesture, Protect Your Bubble has offered to give a free iPhone 4S to two Betabeat readers who comment on this post with the best story about losing (or damaging) their phone. We'll pick the winners by the end of the week. The company, it should be noted, also offers insurance for pets and travel. But sorry, guys, no free puppies or trips.</p>
<p><strong>Update Monday, March 12th, 9:45 am EST:</strong> <em>Dear amazing Betabeat commenters, we've chosen our winners who have been notified by email. Thank you so much for participating in this little experiment.</em> <em>Oh yeah, and sorry to hear about your iPhone. That sucked.</em></p>
]]></description>
		<content:encoded><![CDATA[<p><a href="http://www.betabeat.com/2012/03/07/with-iphone-theft-on-the-rise-protect-your-bubbles-gadget-insurance-hopes-to-break-into-new-york/pyb_logo_strap-cmyk-purple_blue-no-tag/" rel="attachment wp-att-31505"><img class="alignleft size-medium wp-image-31505" style="margin: 5px 10px;" title="PYB_Logo_strap-CMYK-Purple_Blue no tag" src="http://nyobetabeat.files.wordpress.com/2012/03/pyb_logo_strap-cmyk-purple_blue-no-tag.jpg?w=400&h=135" alt="" width="400" height="135" /></a>The last time Betabeat got mugged (8pm in the West Village by a couple of jerkoff hipsters!), smartphones hadn't really been invented yet. Or maybe they had, but we didn't have enough disposable income to buy one. If we lost our iPhone today, however, we would be be, in a word: screwed. Not that we're doing anything about it. Despite ample warnings about <a href="http://www.brooklynpaper.com/stories/34/46/wb_94blot_2011_11_18_bk.html">the bike thieves of Brooklyn</a> and <a href="http://articles.nydailynews.com/2011-12-06/news/30483596_1_thieves-cell-phones-smartphones">subway iPhone pilferers</a>, we pretty much walk around with it in our hands all the time. In short, except for our stingy streak, we're probably <a href="http://us.protectyourbubble.com/">Protect Your Bubble</a>'s ideal customer.<!--more--></p>
<p>Yesterday, the UK company <a href="http://us.protectyourbubble.com/">launched stateside</a> with the hope that America's obsession with its gadgets means they might willing to start insuring them beyond whatever warranty you pay for point-of-sale. Starting at $2.99/month (iPhones are $7.99/month; iPads are $9.99/month), the company's policies protect against things like mechanical breakdowns, accidental water damage, and theft and promises a new device mailed to your door within 24 hours of filing a claim for a phone or tablet. The company also offers a lock/wipe/locate feature that lets you remotely secure your data or track down a device to within four square meters.</p>
<p>Protect Your Bubble is actually startup that "sits under" Assurant Solutions, a division of Assurant, the global insurance company headquartered in New York, said president Stephen Ebbett, when he stopped by Betabeat's offices last week. Since launching, Protect Your Bubble has already sold 400,000 policies in the UK and hopes to improve on that growth here. "We see New York as a fantastic opportunity because people are constantly on the go and carrying two gadgets at least," he said. In order to keep up with the 24-hour turnaround time, the company has a big distribution center in York, Pennsylvania. Mr. Ebbett's own office is also chock-a-block with the stuff. "They call it Aladdin's Cave-lots of nice gadgets up there," he said proudly.</p>
<p>If your phone is damaged (they cover Androids too), along with the new device, Protect Your Bubble sends you an envelope so that all you have to do put the phone in and mail it back. The company then salvages the damaged phones for parts. And what if someone doesn't mail it back? Do they send in the hounds?  "We ask them nicely and probably give you a friendly reminder call," he said.</p>
<p>As another friendly gesture, Protect Your Bubble has offered to give a free iPhone 4S to two Betabeat readers who comment on this post with the best story about losing (or damaging) their phone. We'll pick the winners by the end of the week. The company, it should be noted, also offers insurance for pets and travel. But sorry, guys, no free puppies or trips.</p>
<p><strong>Update Monday, March 12th, 9:45 am EST:</strong> <em>Dear amazing Betabeat commenters, we've chosen our winners who have been notified by email. Thank you so much for participating in this little experiment.</em> <em>Oh yeah, and sorry to hear about your iPhone. That sucked.</em></p>
]]></content:encoded>
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