Gilded Googlers

Gilded Googlers

Meet the DVF Eyewear Expert Who’s Turning Google Glass from Nerd Toy to Luxury Item

Ms. Muller and Ms. Von Furstenberg (Photo courtesy of Marchon Eyewear)

Google Glass is still largely known as a high-tech toy for nerdy types with disposable incomes, but there will likely come a time when there are as many face-computers on the sidewalk as there are people talking on their smartphones. Google Glass is here to stay — and a collaboration with Diane von Furstenberg just might bring the face computers out of Nerd Valley and into luxury territory.

The DVF designs range from a ladylike cat-eye frame to a futuristic, ’80s-style opalescent aviator. Prescription DVF frames will run you $1,725, while shades will cost $1,620, Elle reported earlier this month.

This is the first time an entity outside Google is releasing frames for Glass (a partnership with Ray-Ban’s parent company, Luxottica, was announced in March but hasn’t yet yielded any product). The frames will be available on Google’s website and NET-A-PORTER on June 23, DVF announced in the middle of the night on June 3. Read More

Gilded Googlers

Back To The Future: DVF Designs 80’s-Inspired Shield Frames For Google Glass

Screen Shot 2014-06-03 at 9.54.39 AM

Google has released photos of their latest effort in the war against fashion designers who seriously hate Google Glass. They announced in the middle of the night that as of June 23, you’ll be able to buy shades and frames for Google Glass designed by Diane von Fürstenberg. The new line will be available through the Glass website and luxury online retailer NET-A-PORTER.

This announcement follows the January release of their Titanium Collection and their recent plans to collaborate with Oakley and Ray-Ban. DVF told Betabeat that they’re waiting until their 2014 Resort Show to say more about the collaboration, but The Verge is reporting that the Glass by DVF will cost $1,620 — or $120 more than usual. Read More