AllThingsD’s scoop about a new round of funding for Pinterest has now been confirmed. Rakuten, the largest ecommerce site in Japan, is leading a $100 million investment round in Pinterest at a $1.5 billion valuation, eclipsing Instagram’s valuation by a cool half billion. Existing investors, including Andreeseen Horowitz, Bessemer Venture Partners, and FirstMark Capital, as well as previous angel investors, also participated.
If you’re following along at home, that’s an $800 million valuation bump in eight months for a company with no revenue yet to speak of. Last October, Pinterest was valued at just $200 million.
The synergy for the two companies is obvious: Pinterest gets a leg up in expanding into Japan, where Pinterest is “growing very fast,” says Rakuten’s CEO Hiroshi Mikitani, as well as the ecommerce giant’s 17 other markets. But for Rakuten, the deal may be even sweeter. As TechCrunch reports, roughly 70 percent of Japan’s Internet population (about 80 million people) have a Rakuten ID–the same kind of ID consumers here have with Apple or Amazon, that includes payment details.
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